Profits are the thing that keeps small business owners up at night. Sales might be increasing, positive reviews may be landing online, but if your business isn’t profitable then it could be game-over. No two businesses are the same, but whatever type of company you run, there are some key areas of focus for making your small business more profitable.

Read on for 4 essential tips from insolvency experts on increasing a small business’ profitability.

1. The customer must come first

Customers are the lifeblood of any business. Without an engaged and loyal customer base, making your small business more profitable is going to be an uphill battle.…