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5 New Ways to Promote Your Trade Show Event on Twitter

Maybe you have heard about the IPO that raised billions in funding for Twitter’s next big steps. However, in the midst of all that confusion, you might have missed the flurry of developments that can empower your next trade show event.

new york jets

Some of these game changers have been technological – features or apps that will bolster the social network’s effectiveness. Possibly, these new features are what tipped the scales toward the deal recently struck with the NFL, Verizon, Viacom, and Time Warner, Inc. Earlier this year, announcements were made that these international firms would help broadcast, via Twitter, the National Football League’s own little trade show, otherwise known as, Super Bowl XLVIII.…

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What You Need to Know About Raising Finance for Your Small Business

Growing your business without financing can be extremely hard. There are of course numerous stories of entrepreneurs who have built a business from nothing, but there are plenty of others who have secured financing to drive their businesses forward. Quite often it is in the early stages of a venture that investment can be the difference between success and failure.

raising finance

Finding sources of finance doesn’t need to be as difficult as you might think if you follow the right steps.

Get organised

Writing a detailed business plan can seem time consuming when you feel like there are more pressing issues in your company needing your attention on a day to day basis.…

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How to Create Balance in Your Home Office

Working at home doesn’t mean that you need to work in a “homely” office. As home-based businesses become more and more popular, the home office environment becomes more important. Because you’re working from home, you need to make sure that the workspace is conducive to you getting work done. If your home office is set up like your living room or is actually located in the living room, forget about it.

work from home

Add An L-Shaped Desk

Using L-shaped desks is one way to organize your work space so that you have plenty of room to work, yet you aren’t taking up a lot of space.…

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5 Ways Mobile Point-of-Sale Systems are Improving the Retail Experience

A recent study by Yankee Group found that more and more businesses are trading in their traditional cash registers for sleeker mobile point-of-sale systems. It appears that smartphone dongles and iPad POS terminals aren’t just for food trucks or neighborhood boutiques–they’re for businesses of all shapes and sizes.

mobile pos software

In fact retailers seem to have really embraced mobile POS systems this year. According to the Yankee Group survey, 61% of U.S. merchants with over 500 employees have either already deployed mPOS technology or are planning to do so within the next 12 months.

Is it time for your business to follow suit?…

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Boost Your Online PR: Public Relations as Part of Online Marketing Strategy

Public relations should be an essential part of your online marketing arsenal, from the inception of your business. If you haven’t already started marketing yourself and your business through public relations, it’s time to make sure that all other areas of your online marketing plan are firmly in place and then get to work on a public relations plan. Online public relations generally refers to any time you can get your business in front of the (online) media. This sounds really easy, in theory. In reality, getting the attention of the media at large can be difficult.

man doing online press release

Many Different Pieces to the Online Marketing Puzzle

1.

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5 Brand Awareness Boosts for New Businesses

Brand awareness is an essential part of growing any business. From small local operations to digital brands and services, getting the word out about your brand requires planning and skill to provide maximum benefit. These five brand awareness boosts offer benefits to new businesses without requiring significant time or monetary investments.

raising brand awareness

1. Build a Web Presence

With the rise in popularity of mobile web browsing, social media and other online platforms, building a web presence for your business is a crucial part of brand awareness. The best platforms will vary depending on your industry or market.

Possible web presence options include:

  • Social Media
  • Brand Website
  • Blogs
  • Newsletters
  • Video Marketing
  • Forums and Discussion Groups

Each of these platforms offers distinct benefits and best practices.…

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Should Employees be Allowed to Use Social Media?

Since social media hit the front page almost a decade ago many employers have debated allowing employees’ full social media access. Nowadays many companies even have social media policies governing the ways that an employee can access social media in the work environment and whether they can at all.

facebooking at work

For a lot of businesses the idea of social media at work is about a line. Unlike telephone use, where the odd personal call is generally okay, social media use is a little more covert – that doesn’t mean it can’t be tracked. This means that there has to be a balance and respect between the employer and the employee.…

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Are Social Media Websites The Next Collaboration Tools?

Today, meeting people does not only mean asking for their numbers. It becomes a necessity to ask for their Facebook pages and viewing their Twitter accounts. If it is a professional correspondence, you may have to find them on LinkedIn to check their professional life.

Are Social Media Websites The Next Collaboration Tools?

Social media has invaded modern life and anyone not on any of the big three platform is practically unknown. Although long overdue, businesses are finally embracing social media as the new platform to make them known.

However, businesses are now beginning to see social media in a new light. Are social media websites the next collaboration tools?…

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Digital Marketing Tips for New Websites

Setting up a new website is an exciting time but if you don’t optimize it or undertake digital marketing practices it will be difficult to get it in front of the right audience.

Digital Marketing Tips for New Websites

Here we’ll take a look at the basics to get your site ranking higher in the search results as well as increasing your exposure across the web.

Simplify things

A longwinded and confusing website will just frustrate the user. If you are a small business advertising a product then give the user what they want, which should be a simple journey to the product page.

Set up Social Channels

Integrating social platforms will increase your exposure and enable users to share your content with their friends and colleagues.…

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Useful Tips to Become A Better Networker

If you want to get anywhere in the business world, you have to know how to network. And more than just being familiar with the basics, you have to know how to network better.

For inventors, networking can be such a valuable asset. It can get them access to investors, prototype makers, media, and customers! This is why everyone can use tips to become a better networker.

Useful Tips to Become A Better Networker

While you may already know how to do some things, there are always improvements that can still be made. Follow these tips and watch yourself improve as a networker, and as a business person too!…

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