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15 Twitter Tools Your Business Should be Using

Twitter has become an increasingly powerful device for small businesses, allowing them to engage with clients, reach a wider audience and spread brand awareness. Although Twitter is useful on its own, there are a number of tools available to help small businesses get the most from the social networking site. These tools range from those allowing you to schedule and track tweets, analyse competitor profiles, increase your followers and manage several accounts.

Twitter tools for business

Here we look at 15 of the best Twitter tools your business should be using:

  1. Hootsuite: Ideal for those using multiple Twitter accounts, it allows you to manage a number of accounts, schedule tweets and track brand mentions.
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Grow Your Business by Sticking to Your Guns

Every small business owner wants to make money. In fact, revenue is the very definition of being in business. But is there such a thing as an overreliance on revenue to drive your business?

Definitely – and it could be damaging your company.

Focus on profits

Successful entrepreneurs need a deeper meaning attached to the growth of their business. Are you trying to save the world? Are you trying to provide the best service or product in your industry? If you’ve already found this deeper mission, then you can afford to focus on revenue. But if your goal is simply to make as much money as possible, you may be out of business sooner than you think.…

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Human Rights Over 50 Years

Whether political talking point or respected institution, human rights are certainly one of the most talked about topics today. That they were developed more than 50 years ago and remain an important aspect of life shows just how important – or to some, how controversial – human rights really are.

A Mail Online article with the title “Human Rights and an Affront to Justice” demonstrates the debate regarding human rights in our country. Institutions like the European Court of Human Rights are both praised and pilloried by a range of political and social commentators.

Equal human rights

Take an international focus on human rights, however, and there’s little in the way of criticism.…

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5 Types of Effective Marketing Swag for Your Etsy Brand

You love to craft, and you’ve been told time and again people would pay money to buy what you can produce. You’ve decided to try to earn some extra income – perhaps even grow your passion into a viable career someday – by opening an Etsy store.

Etsy sewing shop

In order to effectively get the word out about your store, you should start a marketing campaign to grow awareness about your store. Pass out and mail swag personalized with your Etsy shop’s information. Give these items as a bonus with an order, mail them to influential reviewers and bloggers, and pass them out at crafting fairs.…

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5 Tools to Manage Your Small Business More Effectively

Running a business, however small, is no walk in the park. With little or no staff, you would have to take care of the many challenges inherent in business management, which can include financing, marketing, managing deliverables and growing the business, among other things.

business apps

Like a plumber and his tools, it is imperative that you are equipped with spot-on business applications to grow your business, as allowing yourself to settle for software systems that get in the way of effective communication, data accuracy and reliability, client relationships and employee engagement are detrimental to success.

If you’re in the market for tools to help you manage your business more effectively, here are five you might want to take a look at:

Bitrix24

Bitrix24 is a free social intranet framework for small businesses comprised of a maximum of 12 team members.…

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Improving Efficiency At The Workplace: Why It’s Important and How To Do It

As a small business owner you probably find yourself juggling multiple projects and small tasks at the same time and end up the day feeling frustrated because you seem not to be moving forward with your to-do list. Things can be a little bit more difficult if you are an inventor and you need to find free time off from your full time job to devote yourself to your creations. Everything seems to distract you and you don’t feel efficient at all.

Struggling in time management

Efficiency at the workplace is of utmost importance. It is the key to achieve goals and results and it is the best way to get our projects and tasks done.…

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Small Business. Big Passion.

As a small business, you can have many benefits. You just need to realize and take advantage of some of them. Passion is one of the most important qualities you attempt to seek in every single one of your employees. Especially in a small business, passion is what takes your business to the next level. With passion comes an array of positive effects. You are more motivated, more supportive, and more engaged.

Passionate staffs

One typical route to take is changing the workspace as we’ve seen in many start-ups nowadays. This is a great feature, but most small businesses frankly don’t have the opportunity and capital to construct the next Google workspace.…

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Welcome Spring with a Spectacular Office Party

As winter winds its way down, so does office morale. Cold weather, short daylight hours and frayed tempers can all take their toll on everyone in the office. However, as we begin to count the days until spring begins, there are some great ways to celebrate the season and brighten outlooks at the same time.

spring time

If your office has not already implemented an annual spring party, now is the time. We’ll look at several fresh and unique ways to celebrate the season, get your staff engaged, and replace glum moods with brighter ones. The best part is that many of these ideas need not be limited to springtime functions; you may find yourself using them for several different occasions.…

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5 Reasons to Exhibit at a Trade Show

Compared to direct marketing and online advertising, exhibiting at a trade show is far from cheap. From renting floor space to developing a great booth, the high cost of exhibiting at a trade show makes this form of marketing one that many small to medium-sized companies ignore solely due to its expense.

Trade shows are great places to generate fresh sales leads for your business

While exhibiting at a trade show can be expensive, the rewards can match – and in many cases, vastly exceed – the cost of developing a booth, renting floor space, and travelling to and from the event itself.

We asked trade show experts Display Wizard about the benefits and rewards of a great trade show exhibit.…

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Are You Managing Your Manager?

Setting a Strategy for Good Management

There’s significant research to show that disgruntled employees don’t leave their company, they leave their manager. Great managers are worth their weight in gold, and can be difficult to find. If you don’t already have one, perhaps it’s time to consider establishing a new strategy for both managers and your approach to management? Pondering these six key areas should help.

Managing managers

1. Understand motivation

Managers need to understand what motivates each member of their team.

By doing this, they can begin to align their team members’ interests and careers with what the business can offer them.…

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