Names matter … especially when it comes to your online business.
High atop her balcony, the love-struck Juliet laments her lover’s problematic surname, declaring, “A rose by any other name would smell as sweet.” While technically she’s right, you wouldn’t want to put Juliet in charge of your online branding efforts.
In fact, when it comes to your online business, choosing a domain name is the first big step – and truly the most critical – in securing your brand and growing your business. So what separates the good, the bad, and the ugly? Let’s take a look.
Five Tips for Choosing the Right Domain Name
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A small business owner constantly thinks about trying different forms of marketing to attract new customers. After all, especially in today’s economy, marketing can make all the difference giving you a leg up on the competition. Traditional marketing programs like brochures and direct mail or even social media marketing platforms like Twitter and Facebook can provide a sizeable competitive edge.
For many organizations, strategy (the “why we’re going to do what we’re doing”) is one of those mysterious, behind-closed-doors activities conducted annually by a small group of senior leaders. It’s viewed as a superior mental and managerial activity.
What do you see your business doing 12 months from now, when we’re out of the recession and making the upturn?
Here’s a five-step process for creating organizational and individual accountability, which will help to achieve extraordinary results in any organization:
With multiple organizations competing for customers’ attention these days, personalization isn’t just smart – it is absolutely necessary. After all, there is nothing more off-putting than being on the receiving end of a marketing email that shows no knowledge of your interests or who you are. True, creating different email messages for different groups is more work, but it’s worth the extra effort when your email messages resonate with your customers.
A few months ago I featured 
So you think you’re ready for PPC management? Fantastic. But before you throw the kitchen sink at it, make sure you are prepared to succeed.
Buying an existing business is a good option because it saves the buyer from hard work establishing a new business and promoting it. Buying an operating business is always considered a way of less risk because it brings a lot of current customers with itself.
