Engaging with the media in an interactive manner is no longer a “nice to have” – it is a necessity. But, how much is enough and what are the true consequences of doing “just enough?” And, what if “just enough” isn’t? More often than not, “just enough” is anti-social, if not anti-business.
Here’s an example of “just enough” thinking:
Client: “Yes, we are even more active on Twitter and LinkedIn. We even post a blog now and again. We are with the program and making great progress. Let’s move on to talk about upcoming press releases.”
It was another one of THOSE meetings. …
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