AUTHOR ARCHIVES :

Top 3 Reasons Entrepreneurs Shouldn’t Do It All

outsourcing business tasksEntrepreneurs are the first ones with the great idea and, more importantly, the first ones to bring it to life. You do more in an hour than 20 people can do in one day.

But how long can that last? Entrepreneurs have a tendency to fall into the “I have to do it all” trap. No one gets the vision as much as you do and no one can possibly do your work as well as you.

In falling into this trap you create a bottleneck. There are limited hours in the day so do you update the database, make those new business calls, work on that report, meet with your product vendor, confirm meetings”¦

If you are like me you probably answered, “Yes, I do it all and stay up late to get it done.”…

Continue reading →

Are You Consultant-Phobic? Check Out These 6 Mind Blowing Benefits to External Advice

benefits of hiring a business consultant

Ever think about hiring a consultant? Think your business is too small to benefit from a consultant? You’re wrong! Check out these 6 benefits before you say “No Way”.

Regulatory Compliance: A consultant would be able to help decide on the most optimal structure for your specific situation. Other compliance requirements like documentation and tax filing are also better done by a third party. Most regulatory provisions are open to interpretation and a consultant would help you to minimize your compliance costs without incurring any penalties for violations.

Performance Optimization: Consultants typically have access to benchmarking data across diverse industries on areas such as best practices, cost elements, strategy options and so on.…

Continue reading →

3 Must-Watch TED Talks For Small Business Success

TED Talks are taking the business world by storm. Short for Technology, Entertainment, and Design, TED itself is an annual conference that brings together leaders from these three industries to share their expertise with the crowd.

Past events have featured speaking appearances by top executives from companies such as Amazon, Google, and Microsoft. Al Gore, Bill Clinton, and J.J. Abrams have also spoke at these conferences.

3 Must-Watch TED Talks For Small Business Success

So what can you take from a TED Talk? Plenty. Here are three success lessons small businesses can learn:

1. A Social Media Presence is More Than a Profile

Several of the more recent TED Talks have been focused on social media – surprise surprise.…

Continue reading →

What Social Media Metrics Matter for Your Local Business

Local businesses tend to understand the inherent importance of metrics, but when it comes to social media platforms, it can be confusing to figure out what’s most important. Perhaps part of the difficulty with social media platforms is they provide so much information to businesses it can be hard to determine what to focus on.

what social media metrics matter and why

Unfortunately, a common response when overwhelmed is to become indecisive and not take action. Therefore, in this post, I’m going to share specifically what metrics you should pay the most attention to and why.

Your Facebook reach. You can see the impact each of your Facebook posts has had with this metric.…

Continue reading →

3 Video Marketing Tips For Small Business

If a picture is worth a thousand words, then a moving picture may be worth 10,000 views? While that may be a stretch, the value of online video marketing for small businesses is real – if production and promotion are approached strategically.

One of the biggest difficulties small businesses face in developing an online video presence is the dollars – so many entrepreneurs scratch their head at the cost of video production for online marketing. Yet, beyond these misconceptions exists a video reality – developing an online video marketing strategy can be a cost effective way to increase brand awareness, and maybe even generate leads.…

Continue reading →

Tips to Reconvert Leads (and Why It Really Matters)

Your website is out marketing your local business 24/7, right? If it’s doing a good job, you’re getting a lot of visitors. With a good call to action, hopefully a fair majority of your visitors are taking an action on your website.

As positive as any action a visitor takes on your website is, a simple visit to your site does not make this individual a solid lead. Instead, you have the opportunity to re-convert this individual (or in other words, convert him or her). After a number of the right interactions with your site, this individual begins to develop into what could be a solid lead.…

Continue reading →

4 Reasons You Should Continue Providing Your Employees Health Insurance

providing health insurance to employeesAs some of the Obama administration’s health care reform legislation goes into effect in 2014, many businesses are left wondering what they should do about their employee’s health insurance coverage.

One major law that will be enacted in 2014 is that small businesses (under 50 people) will no longer be required to provide coverage for their employees. These employees will now have the option of buying into state-based insurance exchanges.

If your business is larger than 50 people, it’s mandatory to provide or pay a $2,000 per employee fine. Some small businesses may be tempted to drop insurance coverage and perhaps bump their employees’ salaries.…

Continue reading →

Crowdsourcing as a Business Solution

Crowdsourcing is a relatively new platform which can be used to accomplish a great deal of work that used to be costly and time-consuming to complete. Crowdsourcing is a fantastic business solution when it comes to problems like repetitive tasks, copywriting, editing and more.

crowdsourcing for business

Businesses everywhere can benefit from crowdsourcing many of their more menial tasks, both in time, money and the peace of mind in knowing the work has been completed.

Which companies benefit from this business solution

Any online company can farm out a great deal of their work to crowdsourced workers. These workers are independent contractors who are paid for the work they complete and not the time they spend doing it.…

Continue reading →

The Clean and Simple Cloud Computing Primer for Small Businesses

Nobody likes paying for things they don’t use. From finishing a restaurant meal when you’re already full, to calculating just the number of minutes you’ll need on your phone plan, we hate to hand over our money for nothing.

In a traditional office environment, business owners are forced to estimate how much server space they’ll need as they grow, investing in expensive hardware to store company data. That’s all changed in just a few years.

cloud computing for your small business

Once the sole domain of large-scale corporations, cloud computing is now infinitely accessible to even the smallest of businesses. Do you utilize web-based email services like Gmail?…

Continue reading →

Are You Ready to Be Your Own Boss?

behaviors that are essential to being an entrepreneur

If you have ever thought about starting your own business and being your own boss, you may want to consider if you have the personality traits and necessary skill set to become a successful entrepreneur. The following is a top-ten list of behaviors that can be essential to one seeking entrepreneurial success:

1. Seek Knowledge

Throughout life, we should never stop learning. Successful entrepreneurs will ask questions to gain understanding and then can put this into actionable plans. By asking questions, gaining knowledge and understanding, you can gain the wisdom to achieve great things.

2. Identify Opportunities

An entrepreneur must be able to identify an unmet need.…

Continue reading →