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How To Use Google Adwords Remarketing To Improve Your PPC Campaigns

Google AdWords is a great way to rank high on Google search result pages, and now it is supercharged with the power to remarket. The AdWords system works by recognizing keywords typed by users and matching those words to serve up relevant pay-per-click (PPC) advertising.

Google remarketing places a bit of code on your site that follows all sorts of user behaviors on your site and elsewhere. The code allows Google to serve up laser-targeted, super-relevant PPC ads aimed at re-engaging users and pushing conversion rates higher than ever.

Use Google Adwords Remarketing To Improve PPC Campaigns

In a nutshell, remarketing is based on tracking the content that users have visited before and delivering PPC advertising that makes reference to the users’ previous actions.…

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How To Reduce The Costs Of Technology In Your Business

Every company is concerned about the bottom line. Without that attention to detail they’ll constantly be throwing good money after bad. The quickest way to score points with upper management is to show initiative through developing cost cutting measures.

how to cut technology costs

One area where you might have an advantage is by taking a comprehensive review of the costs of your business’ use of technology. Here are some helpful factors to consider when approaching the issue of cost cutting technology.

1.   Find the Cost

There are many layers to a company’s technology infrastructure. In order to target costs you have to become familiar with those layers.…

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How to Maintain a Professional and Effective Business Blog

An online marketing tip that professionals will receive time and time again is that it is important to have a company blog. But aren’t blogs just something that teens use to muse about their gossip and favorite TV shows? Not anymore.

Blogs can be a great way for companies to share information, connect with customers, and increase traffic to their website. However, this can only happen if the blog is created and maintained correctly.

tips for maintaining a professional business blog

To get readers to take your company blog seriously, it is important that the blog does not look like a boring default WordPress blog. You can instantly add flare and originality to the appearance and functionality of the blog simply by browsing through different themes and choose one that best suits your company’s overall tone and purpose.…

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Four Ways Social Media Has Changed The Recruitment Process

Ways Social Media Changed Recruitment Process

Most workers are aware that their employers routinely check their social media profiles and have probably heard of a few news reports where certain social media activities have led to termination. But many may be surprised to know how organizations and HR managers utilize social media during the hiring process and how it’s become an effective tool for implementing traditional ideas.

Organizations are casting wider nets

Many applicant tracking programs have integrated social media as part of their recruitment process in which open positions are not only uploaded on the software’s portal but shared though various social media sites, including blogs and other online communities, allowing others to re-post and forward job opportunities.…

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Qualities of a Great Restaurant CEO And Why This Industry Is Different

Everyone knows that a great CEO, Chief Executive Officer, is one of the most important positions in any company. However, being a restaurant CEO is a little more specific than other executive management positions in other companies.

Qualities of a Great Restaurant CEO

Being a great restaurant CEO takes specific skills along with dedication.   Owning a profitable restaurant takes more than hard work – it takes the know-how of the daily ins and outs. So how do you know if you have what it takes?

Top 5 Qualities Needed in a Restaurant CEO

Unfortunately, it’s tough to know exactly what it’s like to be the CEO of a restaurant until you try.…

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Feed Your Fans By Hiring The Right Photographer For Your Next Corporate Event

When you’re planning a big corporate event, you might skip over a step that can make the difference between a good event and a great one – a professional photographer. Sure, employees can and will bring their own point-and-shoot cameras or rely on their trusty smartphones, but it’s nice to have professional photographs to remember special events and to make sure that employees don’t have to miss the fun to stop and take some photos.

Hiring The Right Photographer For Corporate Events

Whether you just want to have some photos for your employers, or if you want to capture images to use in professional marketing materials, a professional photographer can go a long way.…

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Keeping Cloud Computing Costs in Check

keeping cloud computing costs down

The cloud is a boon for companies with small budgets and small (or no) IT staff. It is seen as a way to keep costs in check.

But as so often happens with budgets, there are expenditures that you plan for, and then there are the costs that  seem to appear out of nowhere.

The cloud, of course, is not immune to cost overruns. According to Carl Fransen with CTECH in Calgary, Alberta, cloud-related costs seem to be nice at the start  but can add up after a while.  “Many cloud services charge extra for exceeded bandwidth, extra processor power, etc.,”…

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The Entrepreneur’s Guide To Writing Faster Articles For SEO

We all know the importance of writing quality articles for your website. Without great content, search engines can’t find you and visitors won’t stay on your website. If you write a bad article, people will leave. If you don’t write an article at all, you’ll never have the chance of being found.

There is a success formula I use every time that helps me generate traffic to my website through the art of writing articles. It’s not the conventional ways of generating traffic such as video marketing, search engine optimization and pay per click advertising. It’s the simple act of writing articles faster.…

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Shaking Hands in Cyberspace

In the good old days, a town’s small businesses (the barbershop, the general store, the soda fountain) served as the hub of a community. Employees and customers were typically on a first name basis, and any sales conversations began with inquiries about family and life events.

Even if you still live in a small town where that sort of community exists, it’s possible that you make your living online, dealing with customers you’ll never meet face-to-face. Although it takes some extra effort through the web, you can create real relationships that make clients feel special and encourage loyalty, repeat business, and word-of-mouth marketing.…

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5 Tips to Succeed in Your Startup

5 business startup tips

Businesses start up nearly every day all over the U.S. Many entrepreneurs are lean and mean when it comes to setting up their businesses. They’ve learned all the right lessons to starting a business. Consider these steps below to create a successful startup.

1. Stick With What You Know

Start a business in an area of familiarity or industry expertise. Doing what you love has a direct relation to how successful a startup can be. This also enables you to anticipate the needs of potential customers and clients.

2. Make A Plan

Your well-researched business plan should be your company guide for the first few months of business.…

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