Collaborating with influencers is a great way to promote your brand and reach out to your target audience. This is perhaps the reason why a lot of marketers have jumped onto the influencer marketing bandwagon.

A study shows that 9 out of 10 marketers plan to maintain or increase their influencer marketing budgets.

So, who’s using influencer marketing?

Several brands, large and small, across the world are leveraging this method of marketing to promote themselves. However, there is a common misconception that influencer marketing is only meant for big brands.

Does that mean that small businesses can also leverage influencer marketing?…

With 11x ROI than other marketing methods, influencer marketing is delivering exceptional results due to highly engaged audiences. Because of this, many brands and marketing agencies are looking forward to ramping up their influencer marketing efforts exponentially.

But scaling influencer marketing efforts can be a real pain, especially when you are dealing with an army of micro-influencers.

Business Insider Intelligence estimates that by 2022, influencer marketing ad spend will reach $15 billion. This projection will push marketing agencies to closely monitor the performance of their influencer marketing campaigns in a bid to ascertain if the money spent was worth the effort.…