Sustainability isn’t an issue companies fear addressing.

Findings from a 2019 study by United Nations Global Compact and Accenture Strategy confirm that trend. According to the study, 48% of CEOs include sustainability efforts in their business operations. Still, 80% of those leaders believe companies aren’t doing enough.

And don’t think it’s just leaders trying to incorporate more green initiatives — both consumers and shareholders gravitate toward them. According to a five-year study, products marketed with a green focus benefited from higher and faster sales rates than their competitors.

So what’s keeping companies from reaching their sustainability goals? There are practical barriers such as supply chains, resource management, and processes.…