“Starting is easy; persistence is an art.” It’s an old German proverb, but one that fully encapsulates what often occurs with content marketing today. You start out publishing one piece after another — maybe daily, weekly, whatever. Then, the tides slowly turn, and the frequency lessens so much that you’re lucky if you put out content once a month. Come the second year of the endeavor, you find yourself unfortunately having abandoned it altogether.

Content marketing works best when there’s a consistent cadence. If you can produce content on a regular basis, the effort will likely be three times more effective than some random ad.…