Business owners put great effort into establishing and building their brand image. From the initial decision of what to name the company to the advertising strategy, all decisions help create an image that consumers associate with a brand.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you’ll do things differently.” – Warren Buffett

Mr. Buffett is spot on in his observation regarding how quickly hard work can be ruined. Brand safety, or lack thereof, is an ever-present risk in today’s digital marketing world. Business owners who engage in digital advertising must ensure that their team and agency, if applicable, keep brand safety top of mind throughout the campaign.…