You already know that a targeted marketing campaign that reaches consumers in your niche is the best way to convert leads. But, attaining growth requires your business to maximize the number of lead conversions available from your finite audience. How you utilize your company’s online presence can make a dramatic impact on those numbers.

With these 3 easy tips, you can learn to use your online presence more efficiently and gain a wider reach for your business.

Form Relationships with Influencers

?Influencers are people who have clout or respect in your industry, and can give your small business credibility. When your audience associates you with people or brands they already respect, it raises their expectations about your reliability.…