How can we know that our website is easy to use? Is it convenient enough for visitors? What attracts them more?

There is a good tool which helps to find out the answer to these questions and you probably know it. Yes, I’m talking about A/B testing.

So, what is A/B testing?

A/B Testing (also known as Split Testing) is a website optimization technique that involves sending half your users to one version of a page, and the other half to another version, and watching the web analytics to see which one is more effective in getting them to do what you want them to do (for example, sign up for a user account)

Simply put, it’s just a way to figure out how you can get your website visitors to click that shiny red button instead of yesterday’s green one.…