There are a host of reasons why a business may be failing: insufficient marketing tactics, a lackluster service, economic or social circumstances (such as COVID-19), or otherwise. Recovering a failing business is an art within itself.

Course-correcting what’s gone wrong takes strong business acumen and experiencing. But beyond just recovery, growing a previously failing business takes true innovation and perspective.

Adam Jacobs both recovered and grew a previously failing business: Bubblegum Casting, a prestigious Australian talent agency. While some entrepreneurs and investors take over failing businesses to make money, the motive was entirely different for Jacobs: his younger sister had been one of Bubblegum Casting’s top stars before she passed away.…