How to Write a Job Description for iOS Developer

Apple products are getting increasingly popular over time. As Apple is working on its products and ensuring they work perfectly, the demand for iOS apps is also escalating.

iOS developer

Like Android mobiles, Apple products also need apps to make them useful. Due to this increasing popularity and need for iOS apps, many businesses are investing in creating iOS apps that would be helpful for their customers. Companies are also developing iOS apps to market their products and services more effectively.

However, to build an excellent iOS app, businesses need to have a good team of experienced and skilled developers. They need to understand the ever-changing trends in the iOS app development industry and update their knowledge regularly.…

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Which Gives More Profits in Crypto? Trading Or Investing?

Trading and investing require different approaches to the cryptocurrency market. While trading involves frequent risks and constant market monitoring, investing requires a more relaxed approach. It is possible to combine the two strategies to maximize your profits. However, cryptocurrency is an extremely volatile market that should be cautiously approached.

Crypto trading & investing

photo credit: Ivan Babydov / Pexels

To avoid losing money, it is important to understand the main differences between trading and investing.

Trading or Investing

You should know a few things before you begin trading or investing in crypto. The first thing is that the crypto price in a cryptocurrency OKX trade spot is very volatile, which means you could lose a lot of money in a day.…

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11 Unpopular yet Effective Marketing Techniques to Scale up Your Business

Marketing is oftentimes considered a difficult endeavor, and that difficulty can sometimes lead to companies employing marketing techniques that are less than ethical. However, there are numerous effective yet unpopular marketing techniques that you can apply without worrying about becoming unethical.

Marketing strategy

image source: Geralt / Pixabay

Here are 11 unpopular marketing techniques that will help you increase your sales and keep your customers happy.

1. Cold Calling

As much as this concept has been criticized by many, cold calling is still effective. Perhaps it goes as far back as when the telephone was first invented when salesmen from places such as restaurants started calling businesses to get food orders delivered.…

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The Knowledge-Driven CEO – Getting Another Degree As an Active CEO

CEOs are already at the top of the heap. From a strict career advancement perspective, they can’t really go much higher than they’ve already gone. To the layperson, this might sound like all the reasons in the world to take your foot off the gas.

Learning CEO

Sure, you have to keep the investors happy and the staff soundly employed, but outside of that, you don’t really need to grow as a professional, right?

Wrong.

CEOs get where they are in the first place by being driven and highly motivated to learn and grow. In this article, we look at why CEOs might want to consider getting another degree, and how they can go about doing it.…

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Grow Your Social Presence With These YouTube Video Ideas

YouTube videos have exploded the digital arena with creative touches in business marketing strategies. Social media viewers take note of interactive YouTube videos and the way your brand strategizes its YouTube video content.

YouTube video ideas

Here we will discuss the different kinds of compelling YouTube videos trending on multiple social media platforms. These videos increase brand exposure, grow your audience, and convert maximum leads into sales.

Reasons For Creating YouTube Videos

More than 70% of YouTube watch time is accessed from mobile devices. The platform is growing exponentially, with more than 400 hours of video posted every minute on it.

YouTube is accessed by more than 2.5 billion users a month where users worldwide spent 23.2 hours per month on YouTube between Jan – March 2022

These stats are good enough reason for you to indulge in creating original, educational, and promotional videos for your business on YouTube and then sharing them on multiple digital channels to get maximum brand exposure which will eventually lead to higher conversions, sales, and ROI.…

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Research and Development Services for The Provision of Software Development Services for Embedded Devices

On the one hand, products that were initially operated without electronics, such as watches, and on the other hand, products that could not exist without electronics, such as cordless phones. Early electronic controllers included analog electronics (timers), and digital circuits were built using standard logic circuits. With the advent of microprocessors and microcontrollers, more and more functions have been implemented in embedded software.

Software developmentphoto credit: Unsplash

One of the products that made microprocessors possible is the personal computer (PC). Computer software is developed all over the world, there is a wide selection of different software available for download at any time, and changes (updates) happen regularly.…

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SOC 2 Compliance: Everything Your Organization Needs to Know

IT audit

What Does SOC 2 Stand for?

It stands for System and Organization Control 2 which is a reporting framework established by American Institute of Certified Public Accountants in 2010. Its purpose is to guide auditors in evaluating security protocol effectiveness of an organization. This report is for companies that handle customer data and store that data in the cloud. It covers security, privacy, confidentiality, processing integrity and availability. These trust service principles define the criteria used to manage customer data.

The purpose of SOC 2 is to help customers trust their service provider. Companies complying with this framework can be trusted and given projects where they receive customer data of their clients.…

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10 Web Design Best Practices You Should Follow in 2022

First impressions last. This applies to meeting new people, trying something new, or visiting a website. As a business, positive first impressions of our websites are integral for success. Psychologists from Sheffield University conducted a study suggesting 94% of visitors would exit a website based on design alone.

Web designer

Let’s take a look at the factors that make up a good website.

What Makes a Good Website?

Whether you’re in the SaaS industry or working in the contractor website design niche, the following are fundamental to making a good site:

Consistent Interface

The overall feel of the website should be consistent across all pages.…

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Squarespace vs Shopify: Things You Don’t Know

Building an e-commerce store can help your business prosper. It provides a convenient platform where your customers can shop. Nonetheless, its success depends on many factors. For instance, website design, search engine optimization, and user experience are some of the most important. To optimize its functionality and success, you must choose the right website builder.

Shopify vs. Squarespace

The options abound, but not all of them are the same. Two of the most popular are Squarespace and Shopify. Can’t decide between the two? Read this guide and we’ll share some of the things you might not know.

What Is Squarespace?

In a nutshell, Squarespace is a website builder.…

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Mark Stiffler Shares Four Ways Company CEOs Are Using Sales Force Automation To Their Advantage

As a CEO, you’re always looking for ways to give your company an edge over the competition. How can we offer better service? How can we be more productive? How can we bring in more sales?

Businessman using Sales Force automation solution

Expert Mark Stiffler understands you can accomplish all these things by implementing a sales force automation system. Many CEOs use this tool to streamline sales processes, improve efficiency, and deliver even better customer service. This article will discuss four areas where sales force automation can help your company succeed.

1. Streamlining the Sales Process

The sales process can be long and complicated, with many different steps to be carried out for a deal to be closed.…

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