Developing a thriving online community is a challenging task for many small businesses. But if you have a business with an offline component – a retail store or physical location, a call center, or any other offline way that you interact with customers and prospects – you can use this to your advantage. Don’t compartmentalize your thinking by trying to build your online community only with people that you reach online.
I suggest focusing efforts at first on bringing your existing (and happy!) customers into the online fold – this can really help build your community, grow your audience and kickstart organic online community growth.…
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While everybody else gears up for the holidays, small businesses should have another thing in mind apart from sales: filing taxes. As the fiscal year draws to a close, it is important that business owners review the current financial situation and start implementing strategies to help minimize your income tax.
I live close to a golf course, so my garage is always full of golf balls collected by my children. We literally have big plastic containers filled with golf balls sorted by type and condition. While I like to keep a container with the best of them in my trunk to restock my endless need, my children have other ideas.
In a constantly changing technological world, small businesses try to keep up with the hype by getting on the innovation band wagon. One such innovation is cloud computing. Designed to remotely host software, servers and data storage, it promises to reduce operational expenses and lower the cost of energy bills.
