5 Reasons You Should be Offering Mobile Apps

It’s been a while since mobile phones were used solely for making calls and sending text messages. These days most of us use them for all manner of everyday processes and entertainments.

Shopping using smartphone

But as retailers, what’s so great about mobile apps and why might they be useful in helping you reach out to new and existing customers? Let’s take a look.

1. Customers want them

Perhaps the most obvious reason why a retailer might aim to design and deliver a mobile app is because customers are generally becoming more inclined to shop via their smartphones and tablets.

It is worth realising that not everyone who has a smartphone is suddenly ready to use retail apps on a regular basis but, and here’s the point really, many of those who do will end up engaging with them in a major way.…

Continue reading →

12 Amazing and Different Marketing Ideas for Your Small Business

How can a local business win new customers in a noisy market place?

Anyone who has ever run their own small business understands how difficult it can be to get attention after that initial grand opening.

Marketing comes in so many forms and any business owner who wants to stay ahead of the competition needs to have a campaign that keeps them in the minds of their potential customers.

How can a local business drive attention to their store without breaking the bank?

Read on for 12 amazing marketing ideas that will help put you on the map and stamp you firmly in your customers’ memory:

1) Funny / Strange Top 10 List

You might create this on a Facebook page, a blog post, a series of Tweets, or even take out a large ad in the newspaper.…

Continue reading →

5 Tips for Adult Learners Returning to Education to Boost their Careers

In the wake of November’s spending review, the adult education sector breathed a sigh of relief as George Osborne announced core funding would be protected. The government had been expected to cut funding to the already fragile sector which has endured years of setbacks and is undergoing an area review.

Businessman learning in a further education course

While some return to education in later life to nurture a skill or hobby, gaining extra qualifications can increase financial worth and improve chances of promotion. The news of funding protection was, therefore, a boost for those adults who are seeking further education (FE) as an opportunity to enhance their careers.…

Continue reading →

3 Tips to Avoid Losing your Business’ Money on Foreign Exchange

Small business owners are ever more likely to be working with a variety of currencies as technology has allowed even the smallest of enterprises to trade on the global market. But most banks often charge hefty overheads for foreign exchange for business.

Currency exchange

Here’s our top 3 tips on how to avoid losing money on your company’s currency conversion.

Find a specialist multi-currency account

The overheads that banks charge for international business transfers have irritated many an SMB owner over the years. A natural progression from this has been a growing number of specialist multi-currency accounts.

These accounts aim to transfer and convert your currency at a fraction of the cost of the big banks.…

Continue reading →

Business Travel Just Got Luxurious

Want to do your business travel with a private jet? Today, you can do so without the premium price tag.  Read on to find out more what flying privately can offer you and your business.

Private jet for business travel

More and more CEOs are buying back time by flying privately, and not paying the price tag usually associated with a private jet. They’re cutting out the hassle and stress that often comes with travelling commercially, but not paying prices reserved for the rich and famous.

Private Jets Going Cheap

Even for those of us for whom private jets are a little way off – there’s no denying the luxury of it all.…

Continue reading →

SEO and Cybersecurity Failures

SEOs are often on the prowl through all areas of the internet looking for the best ways to benefit their client or their brand; and as such, SEOs are often more at risk where cybersecurity is concerned than most general users. And unfortunately, some basic cybersecurity failures are so common that it’s not too hard to find full rosters of problem areas, like the Security Fail Kids published by CBTNuggets.

Security fail kids cards

So, what common failures should any SEO be aware of and on guard for?

1. Not Creating Strong Credentials

Do you have a simple password that you use for just about everything?…

Continue reading →

10 Ways Video Conferencing Can Impact Your Organization

Video conferencing is one of the most used technologies for business meetings today. There are many advantages of video conferencing with Blue Jeans or any other services for small businesses. Here are a few ways it can impact your organization.

Video conferencing

Reduction of Traveling Costs

Traveling is one of the biggest hurdles when it comes to urgent business meetings. Video conferencing enables people to see each other and share presentations from one corner of the world to another. The only things needed are a good video conferencing system and a fast Internet connection. This also reduces expenditure for the company on a long-term basis.…

Continue reading →

The Benefits of Field Marketing for your Business

Effective marketing is a crucial piece of the puzzle when it comes to sustaining long-term success in business, so it’s essential that your company finds the best possible forms of promotion. If you’re not already taking advantage of field marketing, now could be the time to rethink your strategy and start harnessing the power of these techniques.

Sales promotion band in Japan

Here are just a few of the reasons why.

It can be highly cost-effective

There’s no getting around the fact that money matters when you’re planning your promotional campaigns. One of the great things about field marketing is the fact that, when done right, it can be highly cost-effective.…

Continue reading →

Provide Phone Access for your Customers at Any Time: Here’s Why and How

Customers want to know they can reach a business at any time. They may have questions before they make a purchase; they may have a complaint or concern after a purchase has been made; or, they want to be able to pick up the phone and reach a live operator at a time that is convenient for them.

Customer service representative

One thing for sure, your customers don’t want to be on hold or deal with a recording. If you want your business to have a solid reputation, you need to provide phone access for them at any time.

Outsource Phone Services

You don’t have to hire several people to work at your business to answer the phones.…

Continue reading →

Benefits of Using Smartwatches for Business Men

Smartwatches are growing in popularity nowadays. Different brands of these watches are now offered in the market like Huawei wearables. They look like regular watches, but they have so much to offer as they can be synced with your smartphone and act like its extension.

Businessman wearing smartwatch

This means that even if you forgot your phone, since you’re most likely be wearing your watch, you should still do a lot of things that you would probably do with your smartphone. Many people could benefit from this including business men.

The smartwatch market is dominated by Apple, but there are emerging, competitive alternatives.…

Continue reading →