Lessons in Marketing: How to Use Promotional Items to your Advantage

Every business should incorporate promotional products as a part of their marketing campaign. When implemented well, promotional items can generate a stream of leads and referrals; as well as increasing the brand awareness for the business.

Promotional items

Many promotional items are typically used by business owners at trade shows and are given to family, friends and neighbouring businesses to create awareness. Although this is a great start, there are many other ways promotional items can be used to boost brand awareness and value to your business. Use the following tips from Melbourne’s Promotional Product Experts.

They can be used to create more compelling direct mailing campaigns

Direct mail marketing can be an effective marketing channel to drive qualified leads and sales to your business.…

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Buying Property Overseas? Why you Should Use a Specialist Money Transfer Company

Are you considering buying a property abroad? Once you’ve found the perfect plot, managed to decipher the multitude of complicated rules that often accompany a foreign purchase and had your offer accepted, it’s time to start thinking about funds.

Sold home sign

Transferring large amounts of money abroad can be very expensive and complicated – especially if you decide to do it through your bank. A number of fees could exist, not just for you as a sender, but for the recipient too. In many cases, the amount of commission you pay might not be clear and fluctuating exchange rates may also affect the final price.…

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Yelp Ratings and Review: You Are in Control

Consider these facts: 98% of Yelpers have made a purchase from a business they found on Yelp, 89% of consumers make a purchase within a week of visiting reviews sites and 29% will visit a business within a day.

While there are a variety of business directory websites that offer customer reviews, none have received the acclaim and influence that Yelp has. With strong brand power and ability to directly influence customer’s purchase behavior, specifically for local businesses, Yelp should be the first place your business starts responding to reviews.

Yelp is for all small businesses

Since Yelp was founded in 2004 it has grown to see over 95 million reviews in just 11 years, that’s over 8 million reviews a year and over 23,000 reviews a day—quite a bit of activity!…

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Six Reasons Why a Construction Company Should Invest in LinkedIn

LinkedIn represents an essential professional network for construction companies. Often considered as nothing more than an online recruitment platform or resume database, LinkedIn can actually become a powerful tool when incorporated into your online marketing strategy. Rich with a multitude of features dedicated to businesses, it is the ideal place to enhance your brand and grow your business.

LinkedIn

If your construction company is not yet on LinkedIn due to a lack of time or conviction, here are six facts that should convince you to use LinkedIn as a leverage to increase your business opportunities.

1. 414 million LinkedIn users throughout the world

LinkedIn is the largest professional social network with 414 million members, including 107 million in the USA.…

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Secure Your Website without Paying a Steep Price

An online presence is increasingly becoming essential for small to medium enterprises. The minimal requirement is to have your brand online, and to update your website regularly. Otherwise, you run the risk of losing to competition, who may be thriving with a more active online presence.

Secure HTTP

However, this comes at a cost that many SMBs may not be ready or willing to afford, namely security. Ensuring the security of your business website is absolutely critical, whether you are running an e-commerce business or if you’re simply gathering data from your users in some form. If this data is not gathered and stored securely, you are facing a huge business risk.…

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What Are Merchant Cash Advance “Double Fees”- and How Can You Avoid Them?

If your company does a considerable amount of its business in credit card and debit card sales, the chances are that you’ve already heard about merchant cash advances. If you aren’t familiar with MCAs, though, they are in essence a type of loan available exclusively to businesses (usually merchants or vendors) that accept credit or debit cards.

Merchant cash advance

These types of loans are especially common for restaurants and retail stores. If such a business had a major expense they had to cover—whether for new equipment, inventory, or the like—they could apply for an MCA instead of a traditional bank loan. If approved, the MCA would be delivered in a lump sum amount, same as a traditional loan.…

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The Value of Emotional Intelligence in the Workplace

The term ‘emotional intelligence’ was first used by best-selling author Daniel Goleman. The idea behind the phrase was so compelling that his book of the same name remained on the New York Times best seller list for over a year.

Emotional Intelligence (EI)

But why did his idea create such a buzz, and what made the sentiment so compelling? Employers and recruiters recognised that testing a candidate’s emotional intelligence (EI) level could help them decide on their suitability for a role, and EI has since become a key indicator during many recruitment procedures.

So what constitutes emotional intelligence?

Daniel Goleman named five specific character traits that define our levels of emotional intelligence:

  • Motivation: self-motivation to be more precise, rather than being motivated by money or other outside influences
  • Social skill: building rapport with people and engendering trust so that working relationships become stronger
  • Self awareness: understanding how our actions affect other people and the environment we are in, as well as the ability to put constructive criticism to good use
  • Empathy: an understanding and genuine compassion for others that also leads to trusting relationships
  • Self management: being able to identify how we are feeling, and control the way in which we communicate those feelings and emotions to others at work

He discovered that these traits, which are commonly seen in natural leaders, can also be learned.…

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A Brief Guide to Commodities Trading

Commodities are the raw materials that we use for sustaining lives. Some of the examples are energy and fuel, agricultural products, and metals. Metals, agricultural products, and energy are three classes of market commodities. These are the essential pillars of the global economy.

Trading commodities

Criteria that commodities need to fulfill

Commodities need to fulfill these three criteria:

  • Tradability: Tradable commodities needs to have values that can be used as production materials of other goods or servicers.

  • Deliverability: Can you physically deliver the commodities to the buyers?

  • Liquidity: Commodities’ liquidity offers you an opportunity to get in and out of an investment easily.

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Why Office Dress Codes Are Going Out Of Fashion

When you run a business with onsite staff, it is down to you to set the policy when it comes to how you expect people to present themselves at work. However, while office dress codes used to be pretty much expected by employees, more and more businesses, particularly in certain sectors, are abandoning the concept in favor of less restrictive dress policies.

Hip and fashionable business people

1. Dress Code Options

There used to be just a few options for your office dress code. You could have a formal business dress code, a business casual dress code (where men, for example, could wear a shirt without a tie but things like jeans, t-shirts and sneakers were not allowed), or no dress code at all.…

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Four Steps to a Great Business Credit

The path to great business credit for your company can be a complicated one without the right direction. There are a lot of facts and figures to consider, and vendors change their policies regularly. Below is a simple, four-step guide to how you go about gaining a business credit.

Business credit financing

1. Make it legal

The first step on your business credit journey is to make sure that you have all of the legal requirements in place. Your company must be a separate entity in the eyes of the law, with a separate address, phone number, tax ID, Employer Identification Number and so on.…

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