Brand Love: 4 Fresh Ways to Create Customer Loyalty

What does Tom’s, SoulCycle, Apple, and YETI Coolers have in common? They all have a powerful cult following of devoted customers ready to talk about the brands they love to anyone who will listen. Leaders in their respective markets, these companies have successfully cultivated fans who drive profit through repeat business and create new customers through word of mouth.

Seller and customer at market

Brand love constantly spawns new customers at no additional expense to the company.

Here are 4 ways you can help transform customers into walking advertisements for your brand.

1. Leverage Communities, Not Influencers

Over recent years, budgets have shifted from traditional advertising to bespoke influencer marketing campaigns.…

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What Can Small Businesses Learn From Start-ups?

Let’s get one thing out of the way: you’re an entrepreneur. Your mind is constantly spinning with ideas to share your passion. You probably already have or at least moving toward stepping away from a traditional day job in pursuit opening your business. You’re about to take that first giant leap toward turning your dreams into a reality.

Startup

Dig further into the motivations behind pursuing a business and you’ll find a myriad of reasons. Here lies the rub. Motive is a key difference between small businesses and start-ups. While they share many characteristics, such as a scrappy, pull-yourself-up-by-your-bootstraps work ethic, start-ups and small businesses do have some key distinctions.…

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Business and Commercial Solicitors: Take some strain off running your business

Making sure that your business has access to a good solicitor is essential in ensuring its long term success. Having a solicitor from the outset can give you a number of benefits, given the wide range of expertise most solicitors have at their disposal.

Business and commercial solicitor working with a client

A business and commercial solicitor can offer you advice and insight on issues of finance and banking, real estate, employment and much more. It can also be valuable to you should you ever encounter any legal issues related to your business.

Why would you ever need a business and commercial solicitor?

For a new business, or small business, it may not seem essential to look into the services of a solicitor.…

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3 Things to Consider When Picking Brand Colors for Your Business

When starting or rebranding your business, you have a lot of decisions to make about a lot of different aspects of your company. One that may not seem like a big deal but that can actually have a very large impact on your commercial success is the color palette you choose to use with your branded materials.

Yellow Ferrari brand color

From products to logos and websites, the colors you choose to associate with your company are noted and considered by your customer base both consciously and subconsciously. For this reason, it’s crucial that you pick the right colors to brand your business by.…

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How Promotional Products Can Help Your Business

When it comes to promoting your business you can only do so many things online. Plus, your words can only say so much when you are telling people about your business. Having some promotional items for your business can make a huge difference in sales and in the amount of people that recognize your business name.

You probably want to start out with some logo creation, so you have something somewhat simple to display on items, along with your business name, and possibly contact info. What goes on each product will depend on the product and it’s purpose.

Basic Promotional Items

You can find great cheap deals on basic promotional items, like pens and stickers, all over the internet.…

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Generative Design: A Transformation in How Products Are Made

In modern manufacturing, an innovative new process sees the designer create a system and that system actually generate the product. The process is known as generative design and it represents over a paradigm shift in product design.

Here is a look at how generative design works and the revolution underway in modern product design.

What Is Generative Design?

The end result of generative design, whether it’s a chair, an image, an animation or an architectural model, is the byproduct of an algorithm. A set of rules entered in to a computer program and uses highly complex protocols of parametric modeling to generate and test different variations of a product design.…

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What is Deal Registration – and Why Does it Matter to You?

Anyone who has ever worked in a sales environment knows the frustration and disappointment that comes when a big sale falls through — especially when a competitor swoops in and seemingly snatches the customer right out from under your nose. Despite your anger, though, there’s usually not a whole lot that you can do about it.

Deal registration

Unless, of course, you registered the deal that you were working on. In industries that rely on channel partners and resellers, such as IT, some vendors engage in a process of deal registration that protects their partners from losing sales to other resellers and even the vendor’s own sales team.…

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Pinterest: The Underestimated Social Media Channel you Should be Using

Pinterest is one of the five biggies in social media, but despite this, quite often it’s not used by businesses. Think about the social toolbars that are present on almost every website; Facebook, Twitter, Instagram and even YouTube are regular features here but quite often Pinterest is nowhere to be seen.

Not relevant

The belief that Pinterest isn’t relevant is quite a common one. With it being image heavy, a lot of B2B companies and info-heavy sites, which may be lacking in a strong stock of images, quite often ignore it with the opinion that it’s not relevant to their company.…

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The Importance of Access Point Management of Tech for Small Business

If you own or run a small business, then you know just how important your ability to leverage technology is to the success of that business. As the business world continues to see the development of communication technology improve in leaps and bounds, the use of it has become a critical component of the smaller business CEO.

Business team

We all know how the advent of email has increased the pace of business. But at the same time it levelled the playing field for many smaller companies to engage and communicate with all levels of business. But in the end, your technology is only as good as your management of it.…

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Content Marketing – Optimise your Article for Search Engines

Writing articles and posting them to your website can be extremely valuable to your business. Some of the benefits of content marketing include:

  • It keeps your network and current customers informed of what’s happening
  • It engages new customers as news about your company is shared and liked on social channels
  • It creates an active and busy website which can lead to higher engagement and conversions from your visitors
  • it can improve your rankings on Google when done correctly

Content marketing

Many business owners I know are confident they can write an engaging article for their customers and potential customers. The area they are not sure about is how to optimise the article for the search engines.…

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