Tips for Helping Employees to Grow So You Boost Retention Levels

There are many costs involved with having a high staff turnover, from the loss of knowledge that occurs when workers walk out the door, to the financial costs involved in finding replacements, and the time it takes to train them up. As such, it is incredibly important for all organizations to have a focus on boosting retention levels.

Fostering employee growth with performance evaluation

While there are many different ways to do this, including recognizing and rewarding workers, creating a positive culture, providing employee perks and the like, one great way that not enough managers focus on is helping people to grow and reach their potential.…

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Business Marketing: Understanding Key Terms and Semantics

Business marketing isn’t what it used to be. Now, particularly with regard to online advertising, it’s more important to understand key terms and semantics than it is to try to push yourself as a brand or product from the inside out. You have to imagine people searching for what you do, rather than who you are.

Digital marketing for small business

To help yourself out with this new age marketing concept, you can do things like learn to use search-centric advertising, work with Google’s algorithms, research expertise and word clouds when it comes to semantics, and embrace all of the spokes on the wheel of virtual branding.…

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Advertising Advice For Small Businesses

Small businesses, by definition, don’t have the same resource base the larger companies and corporations have. That means that advertising can be a little bit more difficult, or at the very least, advertisers have to be more creative and follow different sets of advice.

Barber shop owner doing digital marketing and advertising

If you find yourself in the position of trying to promote your small business, consider following the tips of getting visible, being creative virtually, starting conversations in the social realm, and using your small size as an advantage. Going through that list and figuring out which ones are most applicable to your situation, you should be able to see immediate results.…

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4 Reasons to Use PDF Readers

PDF readers are now found everywhere no matter what type of device you have. They are lightweight softwares that let you read and edit PDF files. PDF readers – try Soda PDF or any other readers you’re interested in – is your best bet when you want to view, edit, share, create and secure content on any file or document.

PDF reader

Without much ado, here are 4 reasons to use PDF readers:

1. They Are Ubiquitous

It is quite common for a document to look strange when you open it on a different device than it was created on. The formatting goes haywire, and the whole document starts to look unprofessional.…

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4 Ways to Get the Most Out of Online Business

For many businesses, especially SMEs, they haven’t really gotten fully to grips with taking their business online in a significant way. Sure, their website is up and there might be a barely used Facebook page somewhere hidden away, but they’re lacking a cohesive online strategy or even a clue where to start.

Online business

Here are four ways that your business can do better online.

Web Site Redesign

You only need to look at the copyright at the bottom of the web page to get an idea when the company’s website was last updated. How modern does it look? Now compare this home page to that of your nearest competitors in either locality or revenue.…

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6 Productivity Tips for Graphic Design Agencies

Running a graphic design agency is a lot of work, especially if you have several designers working under you. Finding ways to boost productivity can be a challenge when you have a mile-long to-do list.

There are several things you can do, whether you’re a small or large graphic design agency, to encourage your designers to maximize their time.

Graphic design studio

1. Make the Most of High-Energy Time

Creativity peaks at certain times of the day, and that time varies from one person to the next. Some people are more creative in the early morning, while others are much more creative later in the afternoon.…

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Is Your Startup Prepared for a Cyberattack

Late last month, the Jawaharlal Nehru Port Trust (JNPT) was hit by a ransomware that completely crippled the operations at India’s largest container port. Besides JNPT, the Petya ransomware is also reported to have hit a number of large corporations including WPP, Maersk, Mondelez and DLA Piper. Just a month earlier, the world was hit by the WannaCry ransomware that infected more than 230,000 computers including those of UK’s National Health Service (NHS), Fedex, Honda and Renault.

Ransomware

Computers getting hit by spyware and ransomware is no longer a hypothetical. If you are a startup, the risks are relatively higher given that you may be dependent on third party tools and services for all your business needs like email, web hosting, file sharing and project collaboration.…

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Why Many Small Business CEOs Fail At Job Search

Have you had enough of being a CEO of a small business?

(Maybe your official title is not CEO – it’s probably MD, GM or similar – but in this article I’ll use CEO as an umbrella term for all of those to aid consistency and comprehension).

Often the pressures of running a small business to small business CEOs and they begin to dream of having a “normal” job.

At least for a little while.

CEO job search

However, getting a job after being a small business CEO is not always easy.

Press any recruiter and they’ll (grudgingly) admit that CEOs who have been running their own business for the past 10+ years often get overlooked during job search.…

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Which Type of a Team is Right for your Company

At the core of each great product is an unfulfilled need of its consumer, and that need reaches a market big enough. However, this is not enough without a flexible team that can turn a vision into a growing business efficiently. Each company can create its own workforce structure of teams of people that can work cohesively towards a mutual goal.

Business team

We can divide teams in 4 main groups: project teams, operational teams, virtual teams, and self-managed teams. Each of them comes with a certain set of strengths and weaknesses, and what type you have depends on your business’ purpose, organizational structure, and location.…

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Take Notice! Why You Should Take Workplace Signs Seriously

Almost all workplaces have at least a few signs around to remind employees and visitors to stay safe, as well as to advise them how to do it. These signs are ever-present, they don’t take holidays, they speak the universal language of images and they don’t take a salary. They’re indispensable when it comes to promoting and maintaining safety in the workplace.

Wet floor caution sign

However, not everyone reacts the same way when they see a bright sign telling them how to lift a box properly, to remember their goggles, or to extinguish their cigarette before entering the warehouse.

Some people get a bit affronted – why should some sign order them around?…

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