It Works! Increase Engagement and Sales With Educational Content

If we dig into the psychology of consumers, we will find out that a big part of them is looking for answers to particular questions about the product or service. When the consumer is planning to buy a certain product or try specific service, he or she tries to find answers to wide range of questions that they are interested in before the purchase. In this case, educational content plays a major role in your content plan. Before moving to a discussion of this type of content, find out which types of content actually exist.

Educational video

The content that is usually distributed throughout the network can be divided into three types:

1.

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5 Accounting Tips for New Restaurant Owners

One thing’s for sure: you’re getting into the restaurant business because you love it. For many people just like you, opening a restaurant the ultimate dream — combining a love of food, hospitality, people and entrepreneurship. It will be a lot of work but it will be worth it.

Restaurateur

But while passion is the glue that will hold it all together, we’ve already mentioned the most important ingredient: hard work. It’s not just about choosing great staff or even about coming up with a great restaurant business plan (though of course, both help) — opening a restaurant also requires fantastic accounting.…

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3 Absolute Do’s For a Start Up

Every day, there is someone with a new and fresh idea. Start up businesses litter the internet. Some make it and others just don’t. But what’s the difference? What helps those that succeed to reach the heights they do? How do they turn nothing into a booming, profitable business?

Startup

Below are three things that you must do to solidify the foundation of a new start up company.

Do Watch Your Finances

Ok. You remember the time you were 7 and you worked all kinds of odd jobs to try and raise the money for a new bike? You raked yards, washed cars, delivered papers, and so on.…

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Bright Ideas: 5 Ways That Neon Can Be Used As Effective Visual Marketing

An iconic reminder of bygone business marketing, the last few years have seen neon making a comeback in new and interesting ways. Neon is being used in more artistically-geared, creative ways than ever before, and it’s this new wave of neon usage that has sparked a “re-taking” of sorts by businesses the world over. Illuminated letters can now be seen advertising for extremely high-end restaurants, on the outsides of some office buildings, and in or around art galleries.

Kiehls neon signage

To find out how neon can be used as effective visual marketing for your business, read on.

1. Signage

Signage is a term that refers to the signs indicating the purpose of the building or business.…

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4 Ways Small Businesses Can Reduce Workers’ Compensation Costs

Workers’ compensation costs extend far beyond the cost of your insurance policy. The costs of a workplace accident also include time lost, attorney fees, disruption to your daily operations and medical costs.

Injuries – no matter how minor or severe – can be time-consuming and costly for any business.

Hardhats help preventing costly injury compensation costs

Here are four ways you can reduce workers’ compensation costs.

1. Make Safety a Priority

Failure to make safety a priority can lead to more accidents and higher workers’ compensation costs.

Instead of looking at safety as an expensive choice, look at it as an essential part of your company’s mission and daily practice.…

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3 Content Marketing Strategies Businesses Can Leverage Today

Content marketing is the ideal fit for large enterprise businesses and small mom-and-pop stores. Content marketing can fit into any budget, and if you do the work yourself, this budget can be nonexistent in many cases.

Content marketing

Leveraging content marketing is essential for growth, but how can you incorporate this form of marketing into the mix? Avoid the big strategies that the Fortune 500 companies are engaging in and go a different route.

Our friends at Principality Plastics shared the strategies that have helped the company in increasing revenue, lowering their marketing budget and accelerating growth, outlined below.

1. Leverage Influencer Marketing

Influencer marketing is huge, but don’t expect to hire Kim Kardashian or Selena Gomez – their reach is worth over $500,000 for a single post.…

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Tips for Insuring Your Car When You Have a Disability

If you or any of your employees are categorized as a driver with disability, you should be aware of a thing or two about insuring your business vehicle.  Read on for some tips.

Driver with disability

You may not be aware that insurers are not allowed to refuse cover or charge more for disabled drivers. However, it it is essential that any motorist with a disability is aware of how to find the right policy and also if there are any ways that they can reduce their premium.

Insuring an Adapted Automobile

The key factor impacting the amount you pay will be the adapted automobile that you drive.…

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Budget Planning: Why Every Fitness Business Owner Needs to Plan Their Finances

If you are the owner and operator of a small business such as offering your services as a personal fitness trainer it can be all too easy for your personal and business finances to mingle.

It can sometimes be the case that a number of small business owners won’t create a budget that creates a distinction between their personal and business finances, but that is not a scenario to be recommended.

Fitness class

Here is a look at why you need to create a budget for your fitness business, including how it helps you to control your spending, plan for emergencies, and see exactly how profitable your business really is.…

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Zeqr Introduces a New Approach to Learning

Zeqr is quite literally the future of learning. Using the latest EdTech (Education Technology) available, this new online education portal allows users to take online courses from “Xperts” in a one-on-one video chat, for rates starting as low as just a few dollars per course. The knowledge sharing hub currently offers over 600 courses taught by 450 experts, with 150 classes currently being tech-based.

Guy Kawasaki - Zeqr Xpert

Groundbreaking e-learning experience

The one-on-one, peer-to-peer aspect offered on the site is ground-breaking. While competition is sure to pop up real soon, Zeqr is the first of its kind to offer a virtual classroom experience with experts in every field imaginable mentoring you in real time.…

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