How to Create a Small Business Video Marketing Strategy

Video marketing has been hugely successful in 2017 and all signs point towards similar success in 2018. Videos attract peoples’ attention, they generate leads, and they get people to convert. But, how do you get in the video marketing game as a small business with a limited marketing budget?

Video marketing strategy

In this blog post, I’m going to show you how to create a small business video marketing strategy.

Define your goals

One of the first things that you should do as part of any digital marketing and growth strategy, is to set your goals.

This will help you focus on delivering results and making sure that every piece of content you create will serve a clear purpose – aka, to help you achieve your set goals.…

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Benefits of Contract Hire for Small Businesses

Today, so much work is conducted on the information superhighway, that it is easy to forget that we still need to spend a certain amount of our time on the real one, too.

For a manufacturing business or a retail concern, you will probably have at least one or two vans that you lease, but for other businesses, the thought of vehicles is one that is often shelved, and you will either drive around in your private car without a second thought, or perhaps purchase one through the business.

Businesswoman and her contract hire business car

Both of these courses of action can be big mistakes, and even if you are not spending huge amounts of time on the road, you will almost certainly find you can save money and bring other business benefits through a car lease.…

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What Makes a Good Manager

Being a good manager is essential in order to create a positive work environment. When you are supportive of your staff by giving them the leadership that they need in order to thrive then you are not only giving them a more positive experience as employees, but you are also giving your customers a better experience.

Good manager

A strong manager is essential to the well-being of a business. Without a strong leader, there is no direction or plan for the execution of moving up as a company. In order to be a strong manager, you should make sure that you know what the qualities of some of the best managers are.…

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Forex Trading Tips to be a Successful Trader

There are many who are working on Forex market to gain profits from it. The trading is exciting and often educational for the traders. Here are some trading tips that you may want to follow:

Forex trading using mobile device

Plans must be made and followed

The trading is important for you and so you should make proper plans before starting the career. You should know what the reasons of failure in this trade are and then you can plan the ways to be taken for successful career. You will also have to define the time frame you must give for the trading purpose and what your aims are while trading?…

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4 Purposes Your Business Website Should Serve

Building a functional business website is a major step in the right direction for your organization. The internet plays far too large of a role in our everyday lives for your business to disregard its power. Your business website puts your business in touch with millions of possibilities in an instant.

Browsing business website from different devices

If you are still not entirely convinced of the benefits of a website for your business, then give yourself a moment to take in a few facts. Here is a brief overview of a few of the most significant purposes of building a business website.

Connection and communication with the world

Building a business website gives your business an instant connection to millions of eyes all around the world.…

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Spending Smart by Maximizing Technological Investments

Technological investments are a part of business. Your business can spend $1 million to invest in new technology and equipment, but how will these technologies transition to profit? That’s the question.

Technology investments analysis

Increased investment doesn’t necessarily mean improved financials.

And small businesses need to know how to maximize these investments, or maybe they shouldn’t invest in certain technologies too early. Oftentimes, a small business will make an investment that keeps them cash-strapped and not able to recoup their money fast enough.

Missed opportunities can be a result of these decisions, which leads to lost financial gain.

Business Case Analysis

Subjectivity in an investment can be offset by business case analysis.…

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3 Lead Generation Tactics That Can Give Startups a Big Boost

Lead generation is key when starting up a business. The rule is simple: More leads equal more sales (given you can convert those leads well, though…) However, to make lead generation work, you need some tactics.

There are plenty of lead generation tactics you can adopt, but I’d suggest you to focus on just three tactics: Ringless voicemail, Facebook ads and online referral program.  Here’s a brief explanation on each.

Business smartphone

1. Ringless voicemail

Ringless voicemail is a technology that delivers voicemail messages to cellular phones without actually calling them. Ringless voicemail contacts a provider of a cellular service via a business landline and delivers voicemails thought the landline.…

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Tips for Immigrants Who Want to Start a Small Business

One role immigrants don’t get enough good publicity about in the news is the fact that immigrant entrepreneurs play a huge role in hiring a large swath of the U.S. labor force. The exact numbers are staggering, too. Nearly 6 million workers are employed by immigrant-owned businesses, according to a report released by the New American Economy.1

Immigrant business owner

While starting up a business as an immigrant in the U.S. has its challenges, those who take the entrepreneurial plunge can also find sweet success from doing so, as well.

“Our system certainly doesn’t make it easy for immigrant entrepreneurs—but still, immigrants work hard, they start businesses, and they create jobs for American workers,” said John Feinblatt, Chairman of New American Economy.…

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Dazzling Displays – 3 Tips For Boosting Your Sales Through Visual Merchandising

When it comes to taking in and making sense of information, we focus more on visuals than anything else. In fact, educational researchers suggest that about 83% of human learning occurs visually. For marketers, statistics like this can have a big impact on how you decide to present your product to consumers and they place huge importance on using visual merchandising in your marketing efforts.

Within your store is a finite amount of space. It’s up to you to make each and every square metre of space available to you counts and this is exactly where visual merchandising comes into play.…

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How to Build a High-Performing Remote Team to Scale Your Business

Remote working

The future of work is remote.

Back in 2014, Stanford University professor Nicholas Bloom declared in Harvard Business Review: “To raise productivity, let your employees work from home”.

Earlier this year, Diane Mulcahy wondered aloud in the same publication: “Will the gig economy make the office obsolete?”

Pontification aside, most trends indicate the increasingly remote nature of knowledge work. According to NY Times, nearly 43% of employed Americans spent some time working remotely in 2016, a number that’s surely to rise.

The benefits of remote work certainly sound promising – access to a global talent pool, low office costs, and flexibility.…

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