It’s Time to Take Cybersecurity Personally

Small and medium-sized businesses (SMBs) routinely delegate cybersecurity efforts to an information technology department or outside specialists. Given an SMB’s typically limited resources, method is understandable.

Cybersecurity education

However, the scope of cybersecurity threats and hacker sophistication have increased over the past several years. And that increase is forcing the evolution of an SMB’s cybersecurity function. In other words, cybersecurity isn’t just an IT issue. It’s a matter that the entire business and all its employees should address.

Cybersecurity as a Business Issue

Believe it or not, cybersecurity is a holistic issue for SMBs. To prove this, all you need to do is look at how your business is managed:

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FAQ Pages: Does a Business Site Really Need to Include FAQ Pages?

Businesses always try to keep their costs down, and one of the most common errors I see is creating a generic website. I have seen big local businesses with the worst websites I have ever seen – it’s like a look back into the 90s.

Typography is non-existent, pages aren’t responsive, and key pages are missing.

A page that a lot of business opt not to include is the frequently asked questions page, or the FAQ page.

But does this really matter all that much?

Yes.

Frequetly Asked Question (FAQ)

FAQ pages can be a very powerful tool for a business, and this tool helps in a variety of ways:

  1. Tells visitors more about your business
  2. Demonstrates your business’s expertise
  3. Lowers customer service calls and emails

Businesses make a huge mistake by not planning out their FAQ pages.…

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5 Questions to Ask Before Leasing a Car for Your Business

A business lease, also known as business contract hire or BCH, is when an individual leases a car under their business. As long as the individual owns a company or is registered as a sole trader, they may have access to special business car leases options.

Fleet car leasing

Choosing to lease a car as opposed to buying or renting one brings with it many benefits. It will be much more-cost-effective, you can include maintenance packages so you are never hit with extra costs, plus you may be entitled to some tax credits for your business.

Before entering into lease, it’s important that you research business car leasing so you know exactly what to expect.…

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How to Make Your Marketing Message for Building a Rideshare Business

Referral networks are wonderful tools to help speed up growth and expand the range of influence an individual or company requires to increase their client base. However, having successful referrers aid, you reach clients will only go so far. You will need to supplement the refer network with a strong presence.

Rideshare marketing message

Your marketing presence will include several initiatives that you will have to create and adhere to, and one of those initiatives will be your message.

Just to understand what we mean by the message:

  • Your corporate message tells everyone who you are, what you are selling and what makes you stand-out you from your competition.
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4 Things You Should Know About Being a Landlord

Being a successful landlord involves more than simply collecting the rent each month. Understanding legal requirements, adapting to problems, and being compatible with many different personality types are all essential skills.

Landlord

Not only skills, you also need tools to manage and market your property better. For example, you should use websites that let you to advertise rental property for free. You should also use property management apps that can help you with rental management, maintenance, and so on. And don’t forget, there’s a toolset that’s called social media.

As you can see, being a landlord is not everyone’s cup of tea. …

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Making Better Business Decisions: 5 Tips

It’s difficult for a company to reach its full potential without making business decisions that are consistently aligned with company objectives. When someone in a position of responsibility fails to make a resounding decision, it has the potential to demotivate staff and negatively influence financial results. Thankfully, with the right advice and a positive mindset, you’ll be able to ensure the best approach for your particular business.

Better decision making

If you’re seeking inspiration on how to make better business decisions, here are some steps that you’ll find useful.

1. Speak with a Professional

Specialists like Wiss & Company can help you make exceptional business decisions, as they have a legacy of excellent client service.…

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3 Careers that Actually Help People

As you reach the end of high school, the time has come. You have to decide. What do you want to do with the rest of your life? You’re probably getting very sick of people asking that. If you were sure of what you wanted to do, you might be excited to tell people. But you don’t know. And so the endless queries of, “So! What are you going to do with your life?” are probably driving you nuts.

Thoughtful young man

While the pressure might be annoying, it isn’t going to go away. Some way or another you have to decide what to do with this next year.…

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Typography and Your Website: 4 Tips That Make a Huge Difference in Presentation

Your website is a presentation. Communicating to visitors and readers occurs primarily through the text on your website. A website’s typography can help make the entire experience on your website fluid and enjoyable.

But incorporating typography into a website is strategic.

Typography of a business website

Information online comes in the form of text, pictures and videos. But, web design in and of itself is 95% typography. Websites that have good typography have better graphic balance, readability, usability and accessibility.

Focusing on user interface allows for a clean, easy-to-navigate website.

A few small changes can make your website go from an eyesore to an enjoyable site that offers perfect balance and functionality.…

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Top Mobile App Trends For 2018

It’s always important to stay up-to-date on current trends regardless of what business you are in, and the mobile app world is certainly no exception.

Business owner using mobile apps

Regardless of whether you are a professional developer who builds app for a living or are a small business owner who uses an app to engage with your customers, you will need to be aware of the biggest mobile app trends that exist right now.

With that said, here are the top mobile app trends for 2018:

Android Instant Apps Are Becoming Big

The first major trend is that Android Instant Apps are becoming more and more popular.…

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Top 5 Mobile Payment Trends that will Disrupt 2018

Everyone and (literally) their grandparents are using mobile phones and devices to make payments on the fly. From using mobile wallets to buy products without a visit to the cashier — to banks making online bill payments more secure — there’s no end to the impact mobile will disrupt the way we make purchases in 2018 and beyond.

Making contactless mobile payment

The commonly-held drawbacks of the past have been usurped largely by the technology of the present and the promise of what it can offer in the future. The fact is, mobile payments using physical EMV, and online payment technology are as secure as any method used in the past.…

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