The Link Between Customer Training and Satisfaction

The Harvard Business Review published a report on customer satisfaction a few years back. In their report, they analyzed the customer satisfaction ratings of a telecom major that was grappling with a 50% dissatisfaction rating.

Customer onboarding

Upon further investigation, the researchers found that new subscribers rated the company either on the very high side (9 or 10), or extremely poorly (1 or 2). Analyzing the reports, the researchers found the answer – backend employees in charge of installing the line were not incentivized to fulfill orders on time. When subscribers did not get their new connections on time, they rated the company low on satisfaction.…

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Expanding at a Cost: 3 Important Things to Know About Financing Equipment

Businesses need to grow, right? The entire reason for a business to exist is providing a needed service or product, so of course they need to grow! The problem is growth costs money, and money is finite. Some businesses have their cash tied up on things like inventory and running costs. So, what’s the solution?

Financing business equipment

The obvious one is a business loan. Taking out a business loan is a great way to provide funds for growth. The problem is that traditional loans are tied to your earnings, which could limit the amount available to you. That’s where your business assets can come in, with something called asset based lending.…

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What are The Benefits and Pitfalls of a Small Business Loan

Despite the many challenges involved in running a small business, it is also an exciting time. There’s so much room for potential, and different aspects of your industry to explore in your business’ development. However, if you’re to drive your business forward and ensure a tangible presence in your local area, raising capital is an absolute must.

One way of achieving your short and long-term goals is by applying for a Small Business Loan. So to help you make an informed decision, here’s what you need to know about Small Business Loans.

Small business loan

What should I do before applying for a small business loan?

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Your Business and Inspiring Social Change

Everyday people form the backbone of charitable giving in the USA, but business is a driving force behind that, with the National Philanthropic Trust finding that charitable business assets totaled $85bn. A clear sign of the importance US corporations place on philanthropy, these numbers only increase as foundations like the Gates’ influence smaller companies. What, exactly, motivates business to give money away to those less fortunate?

Charity partnership

Brand and reputation are linked to charity but that’s not the only reason. It seems counterintuitive also to give money away freely, so money might not be the benefit. Instead, look at the stories of philanthropy, and how they inspire social change; in the end, everyone is benefited, including the business.…

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How to Choose a Perfect Accounting Software Program for Your Business – 5 Tips

Accounting has come a long way in the past few decades. It wasn’t all that long ago when the most reliable method in keeping track of income and expenses involved a paper ledger and pencil. With the arrival of new technology, computers have taken the work out of figuring out the numbers and bookkeeping has become much easier as a result.

Businesswoman using accounting software

With the creation of accounting software, any size business can use it and features include far more than calculating the bottom line. These software programs offer options that include forecasting, inventory management and so much more. But how do you choose the right one?…

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How Contractors Can Help Their Customers Find Financing Options

One of the problems with contracted jobs is the cost. Now really, the cost isn’t the actual problem, it’s the sticker shock your customers get when they find out how much their project will cost. They simply aren’t prepared to face a $10,000 or $20,000 (or more) price tag and immediately have second thoughts.

Contractor

So what can you do about this? One way to help is to make it clear there are ways to finance the job available and you can help them use one of them. Then when you get to the price tag you can fill them in with some of those options.…

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4 Pillars of How to Think Like a CEO

We have all seen CEOs walk the halls of the workplace and thought to ourselves, “man, that person has this all figured out! Smart, confident and at the pinnacle of their career”.

Successful CEO

While you may catch yourself fantasizing about being in their position, you may not understand the behaviors and thinking patterns that led to that person’s success. Even the lowest level employees can start themselves on a path that will eventually lead to them thinking and behaving like a CEO. The result being that adopting these behaviors early on and perfecting them may wind up with you having their office down the road!…

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3 Off-Page Tactics That Improve Your SEO

While most business owners or people involved in business marketing know about SEO and the on-page efforts that go into it, there are actually quite a few things that happen off your actual website’s pages that can affect your SEO as well.

Off-page SEO

So whether you’re doing all your own SEO work or are working with an SEO agency to do the bulk of the heavy lifting, here are three off-page tactics that you can use to help improve your overall SEO strategy and online rankings.

Get Optimized For Mobile Use

One big thing that can affect how useful and well received your business website is if it’s optimized for mobile use.…

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3 Things You Can Do To Improve Your Business Website Today

When you’re running a business website, you’re in a constant state of improvement. Even if you feel like your website is satisfactory, there are always ways to make it better and gain more success through this venture. However, many businesses either rest on the success they’ve already found or aren’t sure how they can continue to increase their success because they’re too close to the project.

Improving your business website

So to help you overcome these issues and more, here are three things you can do today that will help to improve your business website in both design and function.

Add More Whitespace

For many business owners, they rely on their website to make a lot of the sales for them.…

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3 Tips for Optimizing Your Content For SEO

While having quality content on your website is going to be beneficial to you, your content creation efforts are going to have the biggest positive impact on your online presence when you’re working in conjunction with an SEO strategy. To do this, you must know how to properly optimize your content so that it follows SEO guidelines and best practice.

Creating SEO-optimized content

To help you accomplish this, here are three tips that will help you in optimizing your content for SEO purposes.

Write A Catchy Title and Headline

When your content shows up as a result in a search engine, it’s because what the searcher has looked for has shown up as relevant to the content you’ve posted.…

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