How an MBA in Marketing Can Help Your Entrepreneurship Efforts

In an era where almost every person has a basic education degree, it is mandatory to improve your marketing skills if you intend to succeed in entrepreneurship. One of the ways to do this is through gaining a post-graduate degree in marketing. Find details on how an MBA in marketing can help your entrepreneurship efforts in startups and already established businesses.

Entrepreneur learning marketing in MBA program

It provides the Education Entrepreneurs Need

While the undergraduate degree gives you basic knowledge on how to start up a new business, it takes more practical approaches for you to boost your entrepreneurship efforts. These you gain through a series of academic events that include case studies on the most effective strategies in your niche, all-round marketing that involves social media and online marketing, teamwork and leadership skills that work, and management of funds.…

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Qualities that Good Managers and Leaders Possess

Introduction

It’s easy to think that there is not much difference between a good manager and a good leader. However, there is a difference! In short, managers concentrate more on doing things right, while leaders focus more on doing the right things.

Team leader discussing project

At the end of the day, both good management and good leadership skills are indispensable to an organization’s bottom line. Although some still insist that leadership skills are inborn, studies increasingly show that leadership is 30% genetics and 70% experiences learned through daily living. In other words, even those that do not have the 30% genetic make-up to become a good leader can still become good leaders by focusing on the 70%.…

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How to Know When you Need an ERP System

Enterprise resource planning, better known as ERP, is a software system that is crucial to the success of a business. The purpose of using an ERP system is to efficiently combine the core processes that are necessary to running a company. These processes may include supply chain, procurement, manufacturing, finance, and human resources, among others. At a rudimentary level, ERP systems use new technology to bring these processes together in real time.

Businessmen using ERP system

ERP systems comprise various separate applications that share a database and communicate with each other. These systems not only ensure that your business runs at peak efficiency, but they also prevent the formation of department information silos.…

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How to Fund Your Startup Business: 10 Tips to Get the Funds You Need

There are good and bad ways with how to fund your startup business.

Good ways offer capital so you don’t plummet at runway’s end. Positive funding terms let your business thrive without interference. Bad investments are a burden, with nightmare scenarios like losing control of ownership.

Startup funding tips

Startup capital isn’t as large an undertaking because of agile operations. With tens of thousands needed before, a few thousand could suffice today. This creates incredible positioning when pitching investors.

Whether you choose to accept funding from an angel investor. Or, decide your capital will come from traditional funnels. Read this guide to discover your options with attracting (and securing) startup funds.…

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How to Make Money With a Liquidation Business

Making your way as a small business owner in America isn’t always easy, but it can be immensely rewarding—both personally and financially. If you value the ability to set your own schedule and work on your own time, then you might find that starting a business is the best way for you to make a living doing work that you care about. And if you’re considering starting a business, then you’ll want to look at the possibility of going into liquidation.

Liquidation business

A liquidation business works by buying liquidation and returns pallets and then selling the products on those pallets for less than was paid to acquire them.…

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3 Keys to Gaining Customers and Differentiating Your Business

Marketing — like every industry under the sun — is undergoing rapid, radical change thanks to digitization and modernization. But that doesn’t mean the fundamentals of marketing have changed, too.

Discussing digital marketing strategy

As a small business, you still need a clear understanding of who your customers are, what language and communication style works for them, and which medium of communication they prefer. “The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out From the Crowd” by Allan Dib effortlessly describes these key foundations for small and midsize businesses.

Dib is an experienced, successful entrepreneur. He has spent many years starting and growing businesses in information technology, marketing, and telecommunications.…

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Predict Your Profit: A Guide to Prospering with Predictive Marketing

The best companies don’t just market to their current prospects, they market to their future buyers too. Learn how to do that with predictive marketing. The marketing landscape looks completely different than it did 25 years ago. Social media marketing and online advertising have changed the way we market, and now there’s more new technology marketers love.

Use predictive analysis to enhance marketing efforts

Predictive marketing analytics is the next new marketing trend, and it looks like it’s here to stay. Eighty-two percent of marketers believe that predictive marketing needs to be a part of any marketing strategy. We’re at the point where businesses can’t afford to not invest in it.…

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Riding the Tide: 10 Packaging Trends for 2019

When we’re packaging our products, we’re always wary of looking too trendy. That said, packaging needs to be visually attractive, practical, and relevant. What will buyers be looking for in 2019?

Packaging Trends 2019

Here are 10 features we are forecasting will have maximum shelf appeal.

1. Soft colors

What we’re not doing for packaging in 2019 is anything that could be considered “aggressive”. This applies mainly to the most obvious detail – packaging color. Expect more subdued hues and pastels. Dove gray, muted celery, and whisper pink are a few examples.

2. Minimalist design

In advertising, there’s the old adage, “show, don’t tell.”…

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The Importance of Developing a Successful Company Culture

The words “company culture” have become somewhat of a buzz-phrase over the past few years. What does it really mean, and why is it so important to develop a successful company culture? “Company culture’ is basically the shared values and beliefs that the organization’s leaders/owners develop and message to employees using various methods.

Benefits of positive corporate culture

Your culture should represent what the company stands for. Not just on an esoteric level, but also how decisions and various motivating factors allow the company to progress.

A Thriving Corporate Culture Helps Your Business’s Future

Developing a thriving company culture can have many benefits for your business and its future.…

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How Good is Your Business Credit Score?

Your business credit score reflects your firms’ responsibilities and values. While it’s easy to view money as something to hoard and churn out alone, your credit score however is also a symbol of your success. It signifies to others what you’re capable of, and what you may go on to achieve. If you need a loan from a bank, want to lease an office space or seek an investment, the business credit score is the data they’ll use to judge you to see if you’re worth their time and money.

Tips for boosting business credit score

The difficulties aren’t too far apart from the personal credit score, in the end.…

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