Why Pitney Bowes’ SendPro Online Service Makes Sense to Business Owners

Small to medium-sized business owners face a plethora of unique challenges that usually involve obstacles including cost and time. When it comes to shipping, small business owners are definitely caught at a crossroads between needing a reliable shipping solution and needing a budget friendly option. Many small businesses have shipping needs that send them on a quest to find the cheapest shipping carrier, whether it be USPS, UPS, or Fedex. This is a burden that costs business owners crucial time and money.

SendPro Online by Pitney Bowes

Many current shipping solutions seem to cater to larger companies only. While there are some shipping savings that can come into play, most business owners would be shocked to see that they can’t just do everything within the fee they pay.…

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Why Online Reviews are Important for Businesses

The online world has brought so much to our fingertips, from our weekly food shop to researching into our next holiday destination. One area in which it’s having an increasingly pronounced effect is the public perception of businesses, turning the internet into a forum that enables consumers to base their purchasing decisions on the opinions of like-minded individuals. Although word of mouth has always been essential to a business’s fortunes, it’s now easier than ever for companies to be made or broken by the wisdom of crowds.

Online reviews are important

Yet, some small businesses—particularly offline ones—still place little importance on online reviews, despite the impact they can have, let alone worry about whether these reviews are positive.…

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5 Ways to Get Free Business Advertising

The question has been asked by many people and businesses – How to get free advertising for your business?

Luckily, there are a lot of free ways you can advertise your business. Please note that it’s recommended you do this even if you’re already doing paid advertising. Free advertising can still be good advertising if you’re doing it properly.

Free business advertising

Here are 5 ways to get free business advertising.

1. Utilize Social Media

You probably already use social media for your personal needs and you know it’s free. It’s also free to create an account for your business, a page, a group, and more.…

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What to Look for in a Digital Marketing Partner

Many business owners spend less time investigating their digital marketing consultants than they do equipment and furnishings. In fact, one OutboundEngine survey revealed 58% of teams spend less than five hours a week on their general marketing strategy, a sign that many companies don’t adequately vet their digital consultants.

Digital marketing partner meeting

I’ve seen countless instances of businesses missing clear signs that their consultant wasn’t as reliable or brilliant as promised. Rather than trusting any digital agency unquestioningly, executives should learn the ins and outs of the digital ecosystem themselves to lessen their risk.

It takes time for leaders to build digital marketing knowledge, but it’s an investment that can save organizations millions and help foster future growth.…

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5 Ways to Improve Customer Lifetime Value for Your SaaS Business

Customer lifetime value is one of the most important metrics to measure for any company wanting to improve sales or scale-up. SaaS companies find it is even more critical to their success than anything else. Every type of software relies heavily upon the customer experience, measuring every aspect of it from usage of the app to customer service itself.

Customer Lifetime Value (CLV)

With happy customers and a low churn rate, SaaS companies can achieve incredible CLV and revenue growth.

There are several different ways you can calculate customer lifetime value. You could use the Customer Service Metrics Calculator offered by HubSpot. Or you could take a more straightforward approach by calculating your annual earnings and dividing it by the number of customers that your company served over that time.…

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What Are the 5 Types of Accidents Covered Under the Defense Base Act?

Based off of an extension of the Longshore and Harbor Worker’s Compensation Act, the Defense Base Act serves a very specific purpose. It provides compensation for medical benefits, death benefits and more to eligible employees. Unlike the LHWCA, the Defense Base Act has several restrictions on which accidents are covered, and which workers can collect payment.

Wet floor caution sign

The often-complicated nature of the paperwork leads to workers depending on the help of Defense Base Act legal teams. They provide a network of information that is needed to navigate the rough road to recovery.

5. While Driving

When driving on the job, an accident can change everything.…

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5 Home Based Business Ideas – for a Lucrative Side Hustle

We all want to earn more money. Whether it’s to boost our monthly income, or you’re saving for a house, holiday or a new car. And while it might not be possible to get more hours working at your current job, there are other ways you can earn money from home by setting up your own little side business!

Home-based business owner

The best thing about setting up a side business at home is the fact that you can put in as many hours as you wish and be fully in control of every aspect of your business. You don’t have to answer to anyone, and you can enjoy the profits!…

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6 Online Tools a Small Business Needs

Running a small business requires entrepreneurs to wear many hats: accounting, project management, collaboration, marketing and so on. Just as there is no lack of tasks for you to do, there is no shortage of online apps and tools to help make these responsibilities easier or more efficient either. A place where you can get your customers engaged in your goals and insights to your business is by developing Communities of Practice online.

Using online business tools

If you’re looking to take some of the tedious duties digital, then here are five tools that you can start using immediately:…

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How Your Website Can Help Build Your Brand

Most business owners today are aware of the importance of a website. Even with the prevalence of social media, a website helps to establish a business as legitimate and professional. However, while it’s fair to say that a website is a requirement for doing business, don’t look at it as simply another expense, or a box to be checked. Instead, view your website for what it is: a fantastic opportunity to build your brand.

Business website design

Seeing your website from this perspective will help you create a better site that uses the full potential of the internet for establishing and growing a successful business.…

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3 B2B Email Marketing Strategies That Convert

If you deal directly with a single consumer, you can easily tug their heartstrings with a compelling newsletter to get them to buy something. However, B2B marketing is a bit different.

B2B email marketing strategy

The buying process typically takes longer and the investment will likely be larger. Over time, you will have to nurture a relationship with the purchaser or manager to make the sale. With that in mind, how can you successfully get a B2B subscriber to open your emails, let alone respond and convert?

Here are 3 strategies that a B2B company can use to increase customer conversions with email marketing:

1.

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