Fleet Management: Calmac’s How to Tyre Care Guide

Not only scheduling and tracking, but fleet management is also all about maintaining the condition of your company vehicles. Especially tyres, you need to make sure that these are at top-notch condition to ensure your drivers’ and vehicles’ safety.

Mechanic checking car tyre

A good way to keep your tyres in good health is by doing monthly check-ups yourself and using professionals on a periodic basis. Majority of us are no experts when it comes to taking care of our tyres. Nonetheless, it is essential for all drivers that they must be mindful of a few basics. Some of these are:

1. Keeping a check on the alignment of your tyres: Incorrect alignment can weaken your tyres

and make them more susceptible to wear offs, tears and punctures.…

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3 Marketing Ideas To Use During The Holidays

With the holidays coming up quickly, it’s time to start thinking about how you can cater some of your marketing strategies to take advantage of this shopping season. As people are getting ready to spend their money on their loved ones, it’s wise to do everything in your power to ensure you can get a slice of that pie, too.

Holiday marketing

To help make doing this a little easier on your business, here are three marketing ideas to use during the holidays to help bring in more money to your business.

Promote A Holiday Giveaway On Social Media

The holidays are a great time to embrace the gift of giving and offer your customers and followers the chance to win some kind of giveaway.…

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Advice from the Pros On How To Take Your Business To the Next Level

How ambitious are you when it comes to your business? Are you comfortable with the way things are? Do the numbers seem to be adding up in your favor, and you want to cruise at your current level? Or, are you looking to improve and move up in the world continuously? Even if you’re going to remain remotely competitive, you must always understand your next step. That’s what you need to take to make your business more successful.

Business owner using fulfillment service

How can you do this? First, consider outsourcing your fulfillment services if you ship products to customers. Second, recognize the importance of hiring a designer for your website and graphics needs.…

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3 Tips for Giving Your Investors Gifts For the Holidays

3 Tips for Giving Your Investors Gifts For the Holidays

The holidays are right around the corner- ’tis the season for cheer, merriment…and, if you’re a corporate leader, figuring out what to do about corporate gifts for your important investors.

Gift box for an investor

The holidays are a great time of year to show your sincere appreciation for your company’s investors by giving them a token of gratitude, in the form of a thoughtful and memorable gift. While most corporations give some type of holiday gift to business partners to thank them for their support over the past year, it’s not always easy to hit just the right note and pick gifts that make a lasting impression on investors without putting too large of a dent in your company’s budge

Here are some guidelines for choosing the perfect corporate gifts that not only demonstrate how much you value the significant role your investors play in helping to grow your business, but to make them that much more motivated to continue their partnership with your company in the coming year.…

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Why Using Personal Phone Numbers Looks Unprofessional

Entrepreneurs that serve local customers can create credibility for their brand by securing a cost-effective VoIP business number.

Business woman using VoIP

You can’t grow your business using your personal phone. More importantly, if you use your personal phone for business, it will make your business look unprofessional in the eyes of potential buyers.

You can set up a VoIP line and still take business calls on your cell phone. In the future, however, your VoIP phone number can grow along with your business.

As Your Business Expands You Can’t Maintain Control With Your Personal Number

When you use your cell phone number for both personal and business calls, you never know why someone’s calling unless you’re familiar with the number.…

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5 Visual Strategies To Boost Your Sales This Season

The quickly changing seasonal landscape between October 31st and January 1st may leave you feeling like you’re on a roller coaster ride. You’ve barely got into Halloween mode before it’s time to switch it out for Thanksgiving, and then there’s Black Friday ads, Cyber Monday marketing ideas, Christmas posters and Boxing Day ads. Can you keep up with the ever changing lineup of celebrations, and does it matter?

Seasonal marketing planning

The easy way out is to give up on seasonal marketing and keep up your plain vanilla marketing. The benefit of that is much less work—you don’t have to revamp your website content and marketing plan every week, and you can continue using the same advertising that worked all summer.…

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Using Mail Merge to Boost Customer Engagement

When it comes to business outreach, you should never underestimate the effectiveness of email marketing. In today’s world, you might think that social media would be a better approach, and while social media is definitely useful, email remains the preferred method of communication for most business professionals.

Using mail merge

Hero image courtesy of Pexels.

If you’re looking for a way to maximize the efficiency of your email marketing campaign, mail merge is a productivity tool that you want to have in your arsenal. Keep reading to learn how to use mail merge to its fullest potential and how it can boost your customer engagement.…

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Consider Essential Add-On Features when Choosing the Best Car Insurance Policy

If you were contemplating on choosing a car insurance policy, your best bet would be to look for the best car insurance companies in the business. It would be in your best interest to look for all kinds of car insurance needs, such as those offered by www.carbestinsurance.com. They would offer you a plethora of features suitable for your specific needs and requirements.

Car insurance policies

Let us delve on the various add-on features that would be imperative to have in the top car insurance company.

Depreciation reimbursement

The most popularly recommended add-on feature in a car insurance company would entitle you to claim the entire cost of replacing car parts that have been damaged in an accident.…

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Protecting Your Business Against Civil Lawsuits

For any business, the risk of lawsuits is a real one. You do not have to do much wrong to end up fighting one. It is a danger that no business can afford to ignore. Losing just one lawsuit can strip your company of most, sometimes all, of its assets. However, there are things you can do to protect enough of your assets to enable you to continue to trade.

Asset protection from lawsuits

If you are wondering how can I protect my assets from a civil lawsuit all you need to do is to read on.

You need to take action now

The first thing to understand is that once a lawsuit is in progress, it is almost certainly already too late to make changes to protect your assets.…

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4 Essential Questions for New Businesses

Starting a new business is so exciting, but it can be daunting! There is so much to keep track of, so much to do, and seemingly not enough hours in the day. How do you even begin?

New business team meeting

While no one can give you the get-rich-quick recipe to instant success, there are tried and true ways of networking and finding a reliable customer base. Here are 4 essential questions new business owners should ask themselves on their path to success.

1. Traditional vs. Email Marketing

Snail mail gets a bad rap. The truth is that it is easier now more than ever to reach thousands of customers with the click of a button.…

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