Modern Restaurant and Bar Trends That Are Attracting Patrons

With the emergence of food delivery apps, restaurants and bars everywhere have been experiencing a significant decrease in physical patronage. This is not a major concern for your locality’s more established businesses, but for many smaller businesses who are still looking to carve a niche for themselves, it can be tricky knowing how to attract a crowd.

Restaurant setting

Here are a few ways small business owners can reclaim control and effortlessly up their venue’s foot traffic.

1. Your POS system and you

When given a choice between ‘Cash Only’ and ‘Cashless’, the correct answer should always be neither. You want to make sure that your point of sale system (or POS) is able to take payments from absolutely all potential customers.…

Continue reading →

Top 5 Tips for Hiring the Right Candidate

Regardless of how much experience you have in running a business, it’s only normal that you will want to have the best team working for you. Having employees who strive for perfection and go above and beyond their call of duty can help keep your company running successfully and accordingly to plan.

Hiring tips

When hiring new employees, there are various factors to address, so here are the top five tips for hiring the right candidate for your company.

Define the Role Before Hiring

When advertising a position in your business, it’s important that you outline the mandatory duties, skills, and responsibilities that are required from candidates.…

Continue reading →

4 Effective Tips to Leverage Outsourcing and Scale Your Company

Outsourcing has become a universal tool to facilitate business processes so many tech companies around the globe start looking for outsourcing solutions – both nearshore and offshore. If to think in the long-term perspective, outsourcing could be a nice start to implement the scaling strategy of a company.

Business outsourcing

In this article, we’ll try to give useful tips to help IT companies leverage outsourcing to scale their business.

The outsourcing model is about contracting with a service provider to delegate some business functions. As a rule, it’s done either in the near- or offshore to save costs.

Many IT companies look for new outsourcing opportunities in developing East European countries like Ukraine, Romania or Poland.…

Continue reading →

A Complete Guide To Hiring The Perfect Tools For Your Company

It’s prevalently established that tool hire is a better option because it is cost-effective, hassle-free, and provides flexibility to one’s business. But you can’t buy tools from anywhere or everywhere.

Tool hire tips

Therefore, here is the guide for your reference when you are going to hire tools.

What is best for you? Renting or buying?

Before even hitting the road to find your company to hire tools from, you need to be sure whether you wish to purchase or rent. For this, you need to look at your budget, which will help you decide.

If you are low on budget, then it goes without saying that you should rent rather than buying.…

Continue reading →

Neil Patel Reviews the Best Ways to Grow on Social Media – Learn Which Strategies You Should Avoid

Neil Patel is probably one of the best known names in entrepreneurship and digital marketing. He has 62,000 followers on Instagram, over 81,000 followers on Twitter, nearly half a million YouTube subscribers, approximately a million podcast listens per month, and millions of monthly readers on his personal marketing blog.

Neil Patel

So when one of the best marketers of all time says that he’s going to reveal his secrets to becoming big on social media, you want to sit, review and listen.

Recently, Patel wrote a blog post called “The Real Secret to My Social Media Success,” in which he did just that.…

Continue reading →

How to Grow Your Brand with Pay Per Click Ads

Today’s market is an extremely competitive place that requires constant change and evolution to keep up the pace. The advent of Digital Marketing turned the tables of advertisement and became the de facto media to make your brand reach new potential customers.

pay-per-click advertising

There are several digital advertising options you can study and implement on your brand, but one of the most sought and successful types of ads are the Pay Per Click (PPC) ads.

In this article, you’ll find a quick rundown of what PPC ads are and what are the advantages of using them.

What is a Pay Per Click Ad?

…Continue reading →

How to Prepare for a Conference

Are you speaking for the first time at a conference? It’s quite nerve-wracking, isn’t it? The amount of pressure from this one event can feel so overwhelming, especially if you haven’t done it before. Don’t worry, though.

Conference speaking tips

There are three easy things you can do to prepare for a conference so you can deliver your speech eloquently and confidently.

1. Write the speech

You can’t deliver a speech without the actual speech. So sit down and write it before your big conference. You want to write a speech that is both informative and engaging. The last thing you want is for your audience to drift off while you’re presenting on stage.…

Continue reading →

Business Trip Tips to Amsterdam

Careful planning is the secret to every successful trip, and work travel is no different. Amsterdam is one of the most interesting and non-standard cities in Europe and it’s definitely worth visiting it at least once. This is a city with unlimited opportunities for self-expression, a real paradise for art lovers; the beautiful European capital with countless cafes and winding canals.

Businesswoman travelling to Amsterdam

Going on a business trip, it is worth remembering that almost every inhabitant of the country speaks, at least, in English. Many of them also know German, and somewhere around 40% of them can speak French. Entering the building, local residents always greet everyone, and this applies not only to business offices but also to public places, shops, and railway compartments.…

Continue reading →

How to Get a Good Work-Life Balance?

The line between work and personal life can often become blurry. In some cases work can and does encroach, becomes an all encompassing thing. Entrepreneurs spend weeks, sometimes months on end attempting to reach the break-even point of their new business. In other cases, bosses may be breathing down your neck, expecting you to be reachable at all hours of the day or night.

Work-life balance

You need to strike a balance in this delicate ecosystem between work and work related matters and your life outside of it. Being “all work and no play” is not only hazardous to your mental and physical health, but can negatively impact relationships.…

Continue reading →

Top 10 Ways To Expand Your Customer Base

Customers are the lifeblood of any business and without customers, a business won’t survive very long. Unfortunately, you can’t rely on existing customers to remain loyal. Because of this, it’s important to have strategies in place to find new customers, so you can replace the ones who don’t place repeat orders and continue to expand your customer case.

Small shop customer base

There are lots of tools you can use. For example, Nuwber.com lets you search by name and address, so see who’s living in the same street as existing customers and find their contact details. Or perform a more general search and harvest names and telephone numbers.…

Continue reading →