Zero Trust: What Is It? How Does It Work? Why Should I Use It?

Are you working from home or the office? Each situation poses challenges as we integrate back into systems that make our world more connected from anywhere. Unfortunately, being connected in our modern world also means being vulnerable to malicious activities. New technology makes it easier than ever to get your work done efficiently. However, it also makes it easier for hackers to access enterprise networks and exploit network vulnerabilities.

Zero Trust network security

The best way to lock down your network security without causing a loss of productivity is by using Zero Trust. Zero Trust has emerged as a best practice and policy of choice for many organizations.…

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7 Tried And Tested Ways To Boost Instagram Likes

If you’re looking for a little Instagram like boost, it may not be as difficult to achieve as you’re anticipating.

It can seem overwhelming to improve your Instagram profile in any way, especially when it comes to boosting the number of likes you receive on your Instagram posts. However, there are some simple strategies that you can implement into your Instagramming habits that’ll lead to higher like counts on your posts in no time.

Instagram logo

photo credit: Pexels

If you’re hoping to kick up the likes you get on Instagram, keep reading. We’ve compiled a list of seven tried-and-tested methods to achieve that Instagram like boost you’re trying to find!…

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Serial Entrepreneur Peter J. Burns III Selected by Forbes to be Columnist, Writes First Column About the Need to Support Female Millennials

Earlier this summer, serial entrepreneur Peter J. Burns III was selected by Forbes Magazine to be one of its columnists on the Forbes Business Council, a prestigious honor befitting an entrepreneur who has started, or helped start, more than 150 companies over the last four decades.

Peter J Burns III, Serial Entrepreneur

photo credit: peterjburnsiii.com

Earlier this month, Burns published his first column for the iconic business publication, tackling an issue that is near and dear to his heart – the challenge that millennial entrepreneurs, especially women, face when trying to start their own business. (https://www.forbes.com/sites/forbesbusinesscouncil/2021/08/11/its-time-to-recognize-the-potential-of-female-entrepreneurs/?sh=28f5d2443e7c)

The topic is important to Burns, who is the father of two daughters and has four granddaughters.…

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Safely Grow Your Business By Utilizing Outsourcing Smartly

Between growing the customer base, keeping up with rapidly changing health policies, and the increased demand on offering remote work options, every organization has a lot on its plate these days. One strategy to handle the constantly evolving issues, especially for businesses working with an online presence, is to consider outsourcing your operations and other logistical needs.

Business outsourcing

But to do so can be tricky if you don’t understand how, and when done incorrectly, it may lead to possible exposure for your organization. And when you’re in the process of hiring and outsourcing to contract workers, knowing all the tax liabilities and other payroll demands, especially for an international workforce, can be a challenge.…

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Top Tips to Know About Unoccupied House Insurance During the Probate Process

Probate is the process of examining and transferring the assets of a deceased person’s estate. A probate court often examines a property owner’s assets when he dies. The court makes the ultimate decision on how assets are divided and distributed to beneficiaries. Frequently, this will include real estate.

House keys

Most standard house insurance plans provide that if a property is left unoccupied for more than a specified length of time, generally 30 to 90 days depending on the policy, coverage will be lowered or even cancelled. In this case, it’s usually a good idea to get unoccupied house insurance coverage.

A vacant house will require specialized home insurance during probate since the danger of damage from basic maintenance concerns like water leaks, and the chance of break-in and vandalism is increased.…

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How to Choose a Press Release Distribution Service?

Press releases are well-crafted content with information and attention-grabbing content. Knowing the pros and cons of press releases in digital marketing, what are the metrics to look for when you are hiring a press release distribution service?

Press release distribution agency

While you look for a PR partner for your business, here are few things that you must look for in them.

How does a good press release distribution service look alike?

Press releases are write-ups that make marketing easier for your business. Develop professional press releases that target the intended audience. It is in turn shared across multiple social media channels. However, there are two forms of press releases one is the automated ones – Newswire and the other one is the manual kind.…

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How to Make Your Small Business Shine During Trade Shows

There are many marketing strategies your business can implement these days, which are mostly effective in their ways. Thankfully, depending on your target audience, such tactics work to grow brand awareness, increase customer loyalty, and boost conversions too. One old but gold marketing scheme that seems to have not failed businesses ever since is through trade shows.

Trade show

Attending trade shows gives your brand enough exposure and opens different opportunities. The question now is how to position your business well during these events. What strategies should you implement to highlight your brand during a trade show? Read along and you’d find insightful answers to these questions.…

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How to Avoid Inefficiencies When Returning to Office Life

Many employees resist going back to work when there are talks of inefficiencies in the workplace. Problems with inefficiency at work lead to poor productivity, low morale, and forms part of a vicious cycle that can really affect performance. When employees are unhappy and frustrated due to things not operating optimally it can put a major strain on the business internally which, in turn, will be felt by your customers.

Returning to office life

However, the good news is inefficiencies can be avoided at work. In fact, it has been reported that only 40% of Australian workers are truly satisfied, inspired and engaged in their work and happy with their work uniforms.…

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Client Experience Considerations That Can Make or Break Your Legal Practice

User experience has become a mantra across industries, from professional services to web design. With so much competition in the market and so many options for consumers to navigate, standing out in terms of your client experience is a surefire way to get you noticed. For law firms, being able to compete on client experience is becoming increasingly important, especially as more legal work is being done by AI and automation.

Meeting with a lawyer

With that in mind, below are some client experience considerations to keep in mind that can have an outsized impact on your legal practice.

Your Intake Process

Your intake process refers to the various methods and procedures you have in place for getting new clients set up in your system and ready to start serving.…

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Six reasons to Put Social Media Icons on Your Business Cards

The business model of a company birthed and growing in the contemporary world is incomplete without incorporating social media in some way or the other. It has become an important part of every business setup, regardless of the industry and the scale they’re operating at. In fact, several businesses have gained a lot more momentum than they would have without using social media to their advantage.

Social icons on business cards

A few examples of brands, such as Glossier, Fenty, Nike, the Royal Academy, and many more, have gained exponential growth and increased visibility on social media.

Social media platforms such as Facebook, Instagram and Twitter are filled with entrepreneurs and influencers who promote businesses online.…

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