Starting a business isn’t just a way to make money. It’s also about individual freedom and control.
To be successful, a startup needs a foundation that focuses on moving the business smartly in the direction you want it to go.
We say smartly because it’s easy to try something to see if it catches on before trying something else that may be 180 degrees from what you just did, causing heartache, loss of time and resources.
Part of your approach should be to consider what separates you from competitors in the same sphere?
For example, if you’re in the traditional retail space, selling all types of knick-knacks that your customers may find elsewhere, why would they want to shop at your location instead?…
Continue reading