Outsourcing Digital Marketing: 10 Factors to Look at When Choosing Your Contractor

All departments of a company working in-house are a thing of the past. Due to many factors, outsourcing is the ‘norm’ for most businesses these days. But finding the perfect contractor to get the job done can be a long and challenging process.

businesswoman outsourcing digital marketing work

Companies must look for a candidate that meets all the criteria to take on the outsourcing assignments. Outsourcing digital marketing is something many businesses need to consider to reach a vast amount of potential customers.

These 10 factors should be considered when choosing a contractor.

1. Availability

In-house jobs may be the typical 9-5 workday, but digital marketing is 24 hours a day.…

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Top 10 Help Desk Metrics You Need to Track?

Having a powerful help desk tool at hand empowers your business. But what metrics should you track in your help desk for BFSI (banking, financial services, and insurance)? In our article, you will find out about ten key customer support metrics that would help you track everything.

Help desk

Source: Freepik

1.  Email conversations

The email conversations metric helps you track all the conversations with customers created directly on your help desk. Tracking it will also help you understand the scope of work that your agents are dealing with.

This metric can be handy when divided into segments and tracked according to such filters as a certain period, the agent who worked on the task, or issues related to a specific tag or topic.…

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The Differences Between AI and Machine Learning

In the digital world, the two buzzwords discussed everywhere include Artificial Intelligence and Machine Learning. These technologies have revolutionized the ways businesses function and also the ways we execute our routine tasks. These have gradually seeped into the business world as well as our personal lives. It is through Artificial Intelligence and Machine Learning that every company is on the way to becoming a tech company.

Artificial Intelligence vs. Machine Learning

The profound implications of Artificial Intelligence in both business and society have made this technology the next digital frontier. A report by Fortune Business Insights states that the global AI market size is expected to reach USD 202.57 billion by the year 2026.…

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5 Reasons Small Businesses Should Start Using Bitcoin

Bitcoin is a digital currency that has grown in popularity over the past few years. Many people are still unsure about what it is and how it works, but that is changing quickly. More and more businesses are starting to accept Bitcoin as payment, and there are several reasons why small businesses should start using it too! In this blog post, we will discuss five of the main reasons why you should start using Bitcoin for your business.

Bitcoin accepted here

photo credit: Duncan Rawlinson / Flickr

Bitcoin is a cryptocurrency that is not influenced by the fluctuations of standard currencies. This can be useful for small firms because it frees them from the risk associated with traditional currency fluctuations.…

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Why are More Retailers Choosing Headless Commerce Architecture?

When it comes to headless eCommerce, it’s known that retailers choose it more nowadays. But why is that the case? Let us set the stage before we go into the nuances of headless commerce, which is becoming part of online retail.

Headless ecommerce architecture

Despite the worldwide epidemic, internet purchasing is growing at a record rate. The problem is that internet retail competition is continually developing. Merchants try new technologies and techniques to stand noticed.

Participants Like What Headless Commerce Offers

There is always a “keep up with the consumer or get trapped in the past” dilemma for those working in eCommerce. They are always boosting both their efficiency and earnings to keep up with the ever-shifting market.…

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Why Invest in an 0800 Number?

Freephone 0800 numbers are good for business. After all, firms that use an 0800 number for customers tend to do better than those which publish a local number or a mobile phone number on their sales literature.

0800 freephone number

There are plenty of good reasons for this which is why an 0800 business telephone number is often regarded as an investment rather than an undesirable overhead. Given that so much business is conducted over the phone, especially among small and medium-sized enterprises, offering your clients the chance to call you without them being charged makes a great deal of sense.

Read on to find out why so many companies in the UK now have a freephone telephone number.…

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5 Ways To Practice A Balanced Work-Life Ratio

It’s no secret that work-life balance is essential. When our work life takes over, we can start to feel overwhelmed and stressed. This is why it’s necessary to find ways to practice a healthy balance.

Work-life balance

This article will discuss five ways to achieve better work-life balance. Follow these tips, and you’ll be able to relax and enjoy your time away from work!

Make A Schedule And Stick To It

Medical experts like Dr. Ryan Shelton, Zenith Labs Medical Director, know many working adults find it challenging to maintain a healthy work-life balance. One way to help achieve this balance is to make a schedule and stick to it.…

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5 Managing Tips to Improve Your Business Finance

Financial knowledge and decision-making skills help businesses in many ways. Companies can make sound and informed financial decisions through critical thinking and problem-solving.

Business finance manager

photo credit: Tima Miroshnichenko / Pexels

However, not every business owner has adequate financial literacy. If you have limited business finance experience, this list of tips may help you manage your business finances.

Budget and Stick to It

Budgeting is one of the most crucial pillars of your business’s overall success and security. It helps you in planning and controlling your business finances. A budget plan also ensures that your business meets its objectives, funds its current commitments and future projects, and makes more informed financial decisions.…

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What Online Tools Can Improve the Running of Your Business

One of the hardest things you can encounter is running a business alone: the whole process is time-consuming and tough. However, it doesn’t have to be that hard. There is a lot of technology readily available to make your daily business activities a little bit easier and increase productivity. To make the matter even better, most of these tools are free.

Businesswoman using laptop

Proper communication with your project management, note-taking and social media scheduling can all be made easier and simpler with easy-to-use programs, applications and online resources. The technology will do all the heavy lifting, allowing you to enjoy more free time and run your business more smoothly.…

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Reasons To Hire A Wrongful Death Lawyer

Hiring a wrongful death lawyer is a great idea if you’ve lost a loved one in an accident. These attorneys can help you get the compensation you need to cover your family’s funeral and other expenses. They understand that life is not cheap and no amount of money can compensate for it.

Wrongful death lawyer

Wrongful death cases are complex and can have a lengthy and complicated process. The first step is to understand what wrongful death is and why you might want to file a claim.

To be eligible for a wrongful death claim, you must show that you have an obligation to care for the deceased.…

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