If you own a small business, then you probably know that marketing is crucial. You need to let your customers know that you exist. The first step toward getting them to buy your products or utilize your services is to get your name out there.

A Milwaukee advertising agency might be the answer. You may also handle your own marketing if you have the time, money, and necessary skill set.

Whichever option you choose, you’ll want to avoid some of the worst marketing mistakes that it is possible for a small business owner to make. Let’s run through five of those right now.

Ignoring Social Media

There was a time when you could use social media to market your small business or you could ignore it. That time is past, though.

Social media is no fad. It’s here to stay, and it’s a huge part of the daily lives of many individuals. It is vital to advertise your company, products, and services there. If you feel like you don’t need it, you can be sure you’ll be left behind, since your competitors will not make that same mistake.

Focusing on the Wrong Social Media Platforms

There are dozens of social media platforms out there. You need to use them for marketing purposes as a small business owner, but you must also pick the right ones.

If you’re trying to market your product to teens, then putting ads on Facebook won’t help, since it skews toward an older demographic. Do the necessary market research beforehand to determine which platforms your target audience is using before you spend any of your marketing budget.

Targeting the Wrong Audience

You need to figure out who is most likely to want your services or products. If you don’t bother to create an ideal customer persona, then your marketing will not be targeted enough.

Do some research and zero in on the customer base you want to attract. Doing so will go a long way toward making sure you are creating the right kind of ads and featuring them in the proper places.

Failing to Write Good Copy

You will always need to write compelling copy to feature in your ads if you want to get strong sales numbers. You might be tempted to use AI, but that’s almost always a mistake.

Hiring copywriters who know the industry in which you operate is your best move. The copy they write needs to have the right feel and tone if you’re going to be competitive within your niche or industry.

Using the Wrong Spokesperson

It makes sense to hire a spokesperson for your brand. Getting an influencer, actor, singer, or whoever else you feel can deliver a message that will resonate with your target audience is of paramount importance.

Picking the wrong person can torpedo your company. That’s why you should conduct focus groups to see who your target audience likes and trusts.

If you avoid these deadly mistakes, you should be able to create effective ads.