Business owners already understand the many benefits associated with a private label business. The products are already developed, so marketing is typically your primary focus. Market your products well, and you may experience business success.
photo credit: Dole777 / Unsplash
However, not everyone knows how to use social media to their advantage in this respect. Social media platforms like Instagram, Facebook, Twitter, and LinkedIn are more than just platforms to connect with people you know. They can be powerful marketing tools if you take these actions:
Connect with Customers
Whether you have a private label wine business or a business selling other products like food, supplements, or makeup, you can use social media platforms for more than just advertising your goods and showing pictures of them.
You may build trust with your consumers by connecting with them on these platforms. Ask questions in your posts to encourage engagement. When you get the engagement you seek, remember to interact with the posts and reply to what your customers are saying.
Post Often
When social media is not the main part of your business, it’s easy to let posting fall by the wayside. Before long, several days or even weeks have passed without any activity. Regular posting can be essential for keeping your brand, business, and products on potential customers’ minds.
Schedule your posts in advance if you can’t commit to posting several times a month. Alternatively, outsource posting to a marketing company that can take care of it for you.
Create Videos
Platforms like Instagram and Facebook became popular with businesses for picture-sharing. However, videos are now a powerful tool for growing businesses. You can create videos to show how your products work, how customers typically interact with them, and even the history of your products. While you can still post pictures, you might enjoy more engagement by creating videos to share. If you’re unsure how to do this yourself, you can outsource this task to a marketing company.
Use High-Quality Images
You might have a reputable company selling high-quality goods, but that doesn’t mean customers will be lining up to try them. If you don’t use professional-style images showing them off in their best light, there’s a chance your customers won’t see you as a trustworthy brand.
Always use high-resolution pictures that are of the most appropriate dimensions for your chosen platform. Facebook’s image sizes are 1200 x 628 pixels, while Instagram’s are 1080 x 1080 pixels. If you post on X, the most preferred image size is 900 x 450 pixels.
Be Where Your Customers Are
If you have a private label business, you’ve likely performed a great deal of research to know who your target market is and how to appeal to them. As a result, you’ll know how important it is to be where your customers are.
Even if you know your customers are on social media, you can perform further research to determine which platforms have the highest number of potential customers in your target market. For example, if you’re trying to appeal to Gen Z, you may explore BeReal, a social media platform with a recent 1,200% increase in Gen Z usage. If you’re trying to appeal to men between the ages of 25 and 34, Facebook is likely to be the best place to connect with this audience.
Use Hashtags
Hashtags are short phrases or words that you insert with a hashtag symbol ‘#’ at the end of your post to help it become more discoverable. The people who are more likely to interact with posts with your chosen hashtags may be more likely to see your posts. When you’re struggling to connect with your specific audience, exploring hashtag use may be an excellent place to start.
Connect with Influencers
Some social media users can be fearful of trying new products from businesses they aren’t familiar with. They may not be convinced that what you offer will be helpful to them or might even think your business is a scam.
However, if someone they trust were to tell them that your offerings are legitimate and useful, you may build consumer confidence. Start researching influencers in your industry who may be willing to try and review your products in social media videos. Just a few videos may be all it takes to gain a new, loyal following.
Social media is more than just a collection of platforms to socialize with loved ones. It can be a lucrative sales channel if you know how to use it to its full potential. Explore these tips above to potentially improve your chances of attracting your desired audience and growing your private label business beyond your wildest dreams.
