At a time when we’re all looking to reduce our expenditure, businesses are seeking new measures to preserve their income.

But keeping costs down shouldn’t just be an exercise for hard times – it always pays to put efficiency first, and your company should always be looking for ways to improve in the day-to-day workings as well as processes and procedures.

With that in mind, these are just a handful of cost-cutting exercises for businesses to help you protect your team, conserve budget and reap success.

1. Ditch the office

Remote working has become something of a new normal since the start of the pandemic, and many businesses have adopted it at least partially into their working routine.

And while you may still want to get the team together a couple of times per week, you don’t necessarily need to fork out for full time office space to do so. Consider ditching your HQ in favour of a part-time rented space that fosters working together without having to pay a full-price rent. Wizu Workspace in the north of England also has a virtual office service that will collect calls and post.

You can make significant savings to your overhead costs without losing the in-person collaboration that remote working can sometimes lack.

2. Automated recruitment

Recruitment is a costly and time-consuming process that sucks up your business resources.

However, it is necessary, and while it can’t be avoided completely, there are a few things you can do to make it a little more painless.

Automated hiring with Oleeo recruitment software helps you rule out unsuitable candidates who don’t have the right skills for your vacant role immediately. This saves time on poring over countless CVs and instantly filters out the best candidates for your team.

It also works to keep the best candidates engaged so that when you do find the perfect new hire, you can fend off the competitors and encourage them towards your business – there’s little more disappointing than finding the perfect candidate, only to have another company snap them up with a better offer and having to settle for second best.

3. Digitise your marketing efforts

In times of financial difficulty, sales and marketing are inevitably the first part of your budget to be cut.

However, if your marketing efforts are truly effective, then this spend is an investment, not a cost.

Of course, if your marketing campaign isn’t working for you, you might want to think about switching it up. But the digital realm offers marketing opportunities for businesses of all shapes and sizes.

With local marketing techniques you can put your business in front of customers searching online for services like yours in their location. And with Pay Per Click marketing, you can focus on recapturing customers who visited your site but haven’t done anything about it yet.

Want to cut costs and start saving in the new year? These are just a few tips to make the most of your budget.