Call tracking software is one of the best tools to incorporate in your business, to elevate your marketing and maximise your lead and sales generation.

However, aside from simply making call tracking a part of your business, there are various things you can do to help call tracking work as effectively as possible once implemented.

Read on to learn the top tips for using call tracking in your business.

1. Choose the right software provider

One of the most vital tips when it comes to call tracking software is to ensure you choose the right provider.

There are many different options when it comes to choosing call tracking software, but for something as crucial as your business’s marketing, you’ll benefit greatly from choosing the most superior platform.

A professional and trusted platform – such as Mediahawk call tracking, for example – will provide you with the most in-depth data and reports.

This includes detailed metrics on every customer call, revealing things like the call length, ring duration, caller’s phone number, and various other analytics.

More importantly, it can give you meaningful insights into customer engagement throughout your marketing channels, and help you see how successful each of your campaigns are at generating leads and sales.

Be sure to take this into consideration when choosing your software, as it contributes highly towards your overall marketing success.

2. Establish customer journey maps

Another important tip for using your call tracking software, is to make sure you use the insights and reports to create customer journey maps.

These will outline the exact paths customers take through your marketing channels, showing every touchpoint they visited before, during, and after they called.

This information is essential for giving you a full picture view of your marketing performance, and how effective each campaign is at producing the desired level of engagement.

You’ll be able to easily identify the number of leads and sales generated by each campaign, and quickly establish which areas of your marketing are stronger, and which need improvements.

This is key for maintaining the highest level of interaction throughout your marketing, and consistently driving increased leads and sales.

3. Perfect your customer communication

Communication is a crucial part of customer engagement, so a great tip for your business is to use call tracking software to perfect how you conduct it.

Call tracking alone will give you in-depth data surrounding every customer call, and record every conversation for review.

You can, however, integrate speech analytics as an additional tool for your software. This will transcribe every call, as well as pick up on any important keywords mentioned in the conversation, which are specifically relevant to your business.

For example, the software could identify certain words or phrases which allude to a customer’s interest in your services, and identify them as a highly valuable lead.

Also, the software can help you analyse aspects of your calls such as the purpose of each call, how effectively the customer was engaged in the conversation, and how satisfied the customer was when the call finished.

This vital information will give you the clearest overview of how well your communication is engaging customers, and all the areas where you could improve. As a result, you can refine these areas to create a better communication process on which to boost leads and sales.

4. Evaluate your marketing budget

Another important tip for using call tracking is to make sure you evaluate your marketing budget split, and adjust how you invest in different strategies.

With the detailed reports you get from the software, you’ll have a complete breakdown of the leads and sales being generated from every marketing channel and campaign.

This will reveal which of your campaigns are performing best, and which ones are inadequate at producing the desired levels of engagement.

Use this data to guide your marketing budget split. Ensure you’re investing most – if not all – of your budget into your most successful campaigns, or creating new ones which replicate the successful aspects of the others.

Also, you can then make sure you’re not investing in strategies which are underperforming, and you can avoid making any more campaigns which have similar traits – such as the messaging, for example.

Once you begin to do this, you’ll have more of your budget funnelling into successful campaigns, which in turn will provide you with a much greater return on investment (ROI) for your marketing.

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Now that you have these simple yet effective tips for using call tracking, you can start improving the way you handle your own software, and reap the benefits of elevated lead and sales generation.