Ever since it was released back in January 2004, Squarespace has helped thousands of people and their websites thrive. This platform can also help you get your feet off the ground, but if this is your first time, you may not know how to design your website.
If you’re unsure on how to go about things, read on to learn tips and tricks for enhancing your Squarespace site.
Improve Accessibility
When enhancing a Squarespace site, the one thing you should always focus on is accessibility. Sim plicity is key, and everyone who visits your site expects that. They should not have to jump through hoops just to get to a certain feature.
If you’re someone who doesn’t know or is not interested in the technical aspects of the site, you can always hire someone to do it. In this case, Audioeye is a great choice because their specialty is implementing easy Squarespace accessibility.
Use Better Images
Contrary to what some people may say, it doesn’t always take a professional website creator to make your website stand out. Even the little things play a role in what people think about your site, like pictures. It’s a known fact that people are more likely to click on and engage with a website that provides high-quality visuals.
So, if you’re a marketer and want to showcase a product, high-quality images are your best friend. However, they can’t be pictures that lack definition and clarity. They need to be clear, focused and high-quality photos. In fact, according to Hubspot, photo and imagery posts are what drives engagement. Images and videos make pique interest and make your target audience want to know more about you.
Take SEO To The Next Level
Photographs and accessibility aside, nothing drives organic traffic than proper use of SEO. SEO is a process where you use certain keywords or phrases based on the niche. To give you a more in-depth example, let’s say your website is geared toward lawn care services. You could use words such as “lawn care in Annapolis” or “lawn care professional” to drive traffic to your site.
If the website is going to have an informative post, using phrases such as “best ways to care for your lawn” and “how to take care of your lawn” can help you rank as well. Their key to SEO success is customer research and finding out what they search online.
Get SSL
SSL, or secure locks layer, is a type of protocol that lets all websites, search engines and servers to encrypt, decrypt and authenticate the use of data. This is commonly used for websites that have accounts and allow online transactions. Without SSL, your personal data, like credit card information, would be up for grabs by hackers. You need to take every necessary step to keep your user’s data and personal information safe.
There are countless ways to enhance a Squarespace website, however, the tips listed here are some of the most important. With proper research and a solid strategy, not only will your website be seen more often, but rank higher as well.
