As an entrepreneur who is managing an online shop, you know that Ecommerce is always changing. It can be quite challenging to keep up with every trend that appears on the internet. But here are 5 trends that you shouldn’t ignore!
Sometimes it feels like online selling trends are changing faster than you are able to adapt them into your business. While you read about one trend, you might find out it is already gone. But as some of them are here to stay, you should make sure that you implement them to keep up with your competitors.
Personalize the Customer Experience
One of the big downsides of online shopping is the personal aspect and the lack of face-to-face interaction. Nobody is there to give recommendations on products that are based on the customer’s preferences. To make up for this, you should look at the data that you get from your customers and learn more about their shopping behavior.
By looking at the search queries of a visitor, the purchase history and the page visits, you can create a personalized and unique customer experience. And by offering a customer a product that he or she may like, the chances of selling it are actually higher.
Automate Your Business
If you are a small manufacturer and you experience that your business is growing, it might be a good time to implement intermittent production software. By managing your manufacturing inventory, you are able to keep track of all the goods that your company has in stock without having to manually update a spreadsheet.
Mobile Usage
This might be old news for you, but the percentage of people accessing the internet with their mobile devices is still rising. So, the most important thing for your business is to have a website that is optimized for mobile usage. And since there are still some websites out there that are not mobile responsive, we can’t stress this point enough. It’s 2020, get it done!
Augmented Reality (AR)
In the not too distant future, we will see an increase in product visualization through augmented reality. Earlier in 2019, Apple and Google both introduced AR content and Ikea has launched an app that can show the users how furniture would look in their homes. If you are interested in being ahead of your competitors, you should really start working on using augmented reality for your product visualization.
Chatbots as a Personal Assistant
Some entrepreneurs have ignored the growth of chatbots so far. But artificial intelligence, such as bots, can bring a lot of benefits for small makers and manufacturers. As stated earlier, chatbots can recommend products to a customer based on their interests and purchase history. Furthermore, they can answer questions immediately and are able to help customers that are facing any kind of problem on your page. If you don’t have one yet, 2020 should definitely be the year you should start using a bot for your customer communication.
