As a modern entrepreneur, you likely already know how important it is to have a strong online presence and that a big part of this is how well you do with your SEO efforts. However, for those who are running small businesses, it can be very challenging to devote enough time, attention, or money to having a solid SEO strategy with everything that you need to take care of for your business.

So if you’ve been letting your SEO efforts slide, here are three areas of SEO that your business should likely be giving more attention to in order to see a larger impact on your bottom line.

Getting To Know Your Audience

With all marketing, what’s going to make you most successful is how well you’re able to connect your product or service to the people you’re trying to appeal to. But in order to do this effectively, you’ve got to know who you’re trying to appeal to as if they’re very real people that you’re interacting with on a daily basis—because they are.

To help you with this, Corey Morris, a contributor to Search Engine Journal, recommends that you start by doing a greater amount of audience research. Through this research, you should be able to create some very solid customer personas that can assist you in making decisions about your SEO efforts that will best resonate with your target audience. When doing this, make sure you’re researching not only the demographics of your target audience, but also the psychographics, too.

Consistent Online Citations

Another area of SEO where your business might be slacking is with your online citations. Without accurate and impressive link building citations, it can be hard for your customers or clients to find you online. And if the information they do find isn’t consistent, that can have a negative impact on your business in the eyes of search engines.

To combat this, Marc Schenker, a contributor to WordStream.com, shares that you should at least ensure that your Google My Business account and other directories have accurate information about your enterprise. This can work wonders for your SEO, especially if you’re a local business looking to get more online and in-person traffic.

Creating Various Types Of Content

One of the biggest parts of SEO is creating content. And while you might think that the most important type of content to be creating are the sales pieces that talk about your particular business, you actually need to be creating a variety of content for the best possible results.

According to Marcus Miller, a contributor to Search Engine Land, you should be creating content about what your business does, why someone would want to work with your business, and how you are an expert in your field. With these three types of content, you’ll be able to reach people on all levels of the sales funnel.

If you want to know how you should be focusing your SEO efforts, consider using the tips mentioned above to help you with this.