Regardless of the size or type of business, you run, hosting events can be a very effective way to promote yourself. They enable you to reach out to potential customers. Or, if you prefer, connect with and reward those you already have.

You can use events to grow your business in all sorts of ways. But, you do need to stay organised. If you are not careful, things can get out of hand and you can end up with a flop on your hands. Using good-quality event planning tools is the best way to avoid this happening. Below, we explain why they are well worth using.

1. An easy way to create a professional event page

Having a professional event page, or website, is essential if you want your event to be well received. People are used to going online and find out more about the festival, product launch, awards ceremony, business dinner, charity show or conference they have been invited to. So, if you do not have an event page, you will likely put at least some potential attendees off. They are likely to assume you are not serious about your event and that it will not be very good.

Using the right planning tools you can easily get your event page up and running in a couple of hours. The best ones are point and click easy. Plus, if you get stuck you can usually get help right away.

2. An additional way to advertise your event

Once your event page is up, you can use it to reach out to the kinds of people you would like to attend. There are many ways to do this. You can use paid advertising, share it on social media or simply put an ad in the local press. There are lots of options. You can read about 10 of them here. Whatever approach you choose, being able to point people towards your event page will definitely sell more tickets.

3. Everything attendees need to know in one place

The other advantage of an event page is that you can put everything attendees need to know in one place. That includes things like where to park, the schedule and details of how to get there. Having that information online will save you a lot of time and hassle. Instead of dozens of people ringing you and asking these types of questions, they will have been able to find the answers via your event page.

4. Easily keep track of who you have invited

If you are hosting an event where you need to keep track of who you have invited and what their response was, event planning software can help you with that. The best providers offer extra features like this.

So, the next time you want to host an event, why not save yourself a lot of time, money and hassle and use event planning software. It costs a lot less than you think and will really help your event to be a success.