If you’re working to launch your new startup business operation, there are some things that simply can’t wait; like your business website. Every business in today’s modern world needs to be equipped with a well-built website. Your business website is your organization’s digital home base. The design of your website largely affects the effectiveness of your content.
Take a few moments now to consider these helpful hints before heading to the proverbial “drawing board” of the web.
Encourage communication
Communication is a foundational component of a successful business operation, and the same rule applies to website design. You need to be able to keep in touch with your target audience, so your content will be more appropriate.
Instead of stopping with a simple “Contact Us” page, add other digital pleas for communication throughout your business website setup. For instance, this legal website has an extra contact phone number on the homepage of its design giving visitors speedy access to contacting your business.
Utilize social media for exposure
Social media is one of the easiest ways to get your organization’s digital content a little more exposure online. Add social media sharing icons to your website design, and let the “sharing” do some of the work.
There is no mistaking the purpose of the ever-familiar social media sharing icons, and great content will definitely draw a “share.” Add the icons to places like your blog, your homepage, and your organization’s contact page, so visitors can easily share the most interesting pieces of information they find along the way.
Design for mobile access
Mobile access will no longer be ignored. If your website isn’t optimized for mobile access, your efficiency will suffer. Mobile devices are the number one way to access the web in today’s culture, so it’s a matter of keeping up with shifting user habits.
Start by adding media queries to your design coding. Media queries are built to create a more mobile-friendly display for your website. Your pages will be set up to automatically detect and adjust to the size of the screen currently accessing your information, making pinching and swiping a thing of the past.
Design for simple navigation
A stationary (or floating) navigational design is standard for a clean-cut business website. So there’s no confusion on how to move around and explore your business website, keep your navigation options simple.
Incorporate the concepts of SEO
Search engine optimization is a collection of design concepts which will help you to build more effective digital content. Commit the concepts of SEO to memory before beginning your business website build, and you’ll come out with a much better, much more visible product in the end.
