Screen recording is being used as a tool to create business videos more and more frequently. Because it is able to capture footage of apps and software, websites, online platforms, and digital products – it is perfect for creating videos involving them.
Creating business videos with screen recording is generally a lot easier than recording conventional videos. However at the same time there are several common mistakes that you will want to avoid:
1. Not capturing the video in the right aspect ratio
When you use screen recording you can normally set the frame that you want to record – and people often set it just to cover the specific area that they’re interested in. That area may not be in the right aspect ratio however, which means that when you publish your business videos or share them online they’re likely to have a letterbox in the form of black bars around them.
In short you need to make sure that the frame you record is in the right aspect ratio – which is typically 16:9.
2. Leaving too many apps and background processes open
Having lots of apps and background processes open is generally not a good idea when you use screen recording. It could affect the performance of your computer, which will affect the video that you’re able to record.
On top of that various notifications and pop-ups may appear mid-recording, which is not what you want either. Suffice to say you should try to close any apps or background processes that you aren’t using before you start to record a video.
3. Forgetting to capture audio from the right sources
In most cases you will want to record the system audio so that you capture audio from your speakers, but there are some types of business videos that require audio to be captured from other sources as well. For example if you record Google Hangout or other video calls using Movavi Screen Recorder – you need to capture the microphone audio as well so that both sides of the call are recorded.
4. Not using the right format or settings when encoding the video
After you record your video, you will need to save and encode it – and the format and video settings you choose are important. Typically you will want to use the same resolution and frame rate that it was recorded in, so that it doesn’t adversely affect the video quality.
On top of that if you’re saving it to publish the video immediately – you should use the format it will be published in. However if you intend to edit it and produce a video using it as raw footage, it may be better to encode it in a less restrictive format.
By avoiding these mistakes you should have a much easier time when recording videos from your screen and be able to capture high quality business videos. Now that you’re aware of them it shouldn’t be too difficult to overcome any of them – so long as you keep them in mind.
