Many entrepreneurs don’t consider choosing the best web host because they don’t realize the impact this could have on business. If you are running an SEO business, you need to invest in quality hosting. With the competition in the SEO field gradually soaring, it could prove difficult to make meaningful progress if your choice of a hosting provider is not the best.
To help you see what you could get from choosing the right web host, here are ways in which a good hosting provider will affect your SEO business.
Uptime or availability
While running an SEO business, one of the channels of marketing you could be using is search engine marketing. This is basically SEO practices to ensure your business shows up among top results when someone searches for relevant phrases.
Google considers uptime and availability as key factors when deciding where to place your pages on SERPs. It uses spiders to crawl all your pages and when there is a server downtime the signal submitted is that your pages are not available. Failure of your pages to show availability will convince Google that your site is not relevant or reliable. Such action will deny you rankings because the search engine will decide to show competitors who have a higher uptime score.
Load speed
A business website should also load fast and allow visitors to access all pages they want without problems. Speed is affected by the web host you choose because some companies don’t have a streamlined infrastructure.
A good server infrastructure can guarantee you a smooth browsing experience. To prevent slow load speeds, hosting providers like MangoMatter have invested in modern infrastructure that guarantees users acceptable server speeds even when you have chosen the lowest package. This is something you should consider when buying hosting because you could reduce bounce rate by ensuring your site loads better.
Site security
Security is a concern that many customers consider before they choose which company to hire for different services. If your business is not using security features that can protect user data and prevent hacking, you could end up losing business as most of them will migrate to your competitors. Check that the web host offers SSL certificates and firewalls to prevent hacking, and there should be a way to backup data.
Dedicated support
Technical support is something you cannot overlook while setting up hosting. Problems will usually occur and sometimes you will encounter challenges that can only be resolved by the hosting provider, so ensure to confirm that the technical department of the company is responsive. A slow support department could cause losses if problems arise in your server.
Before you work on setting up hosting, you need to consider choosing a hosting provider with the technologies that you need to boost the performance of your SEO business. Things like server speed and uptime score should be considered while buying hosting. These are points that stand the potential to disrupt the performance of your business.
