Businesses always try to keep their costs down, and one of the most common errors I see is creating a generic website. I have seen big local businesses with the worst websites I have ever seen – it’s like a look back into the 90s.
Typography is non-existent, pages aren’t responsive, and key pages are missing.
A page that a lot of business opt not to include is the frequently asked questions page, or the FAQ page.
But does this really matter all that much?
Yes.
FAQ pages can be a very powerful tool for a business, and this tool helps in a variety of ways:
- Tells visitors more about your business
- Demonstrates your business’s expertise
- Lowers customer service calls and emails
Businesses make a huge mistake by not planning out their FAQ pages. If you’re going to fill out the page without any thought, it’s not going to be an effective source of information.
You can create an FAQ page that has benefits for search engine optimization and your business while also meets the needs of the reader. A few of the ways these pages can help are:
Save Your Business Money
When an FAQ page actually answers questions and is well-thought-out, it will save a business money. This is done by:
- Freeing up customer service agents
- Reducing emails
- Allowing employees to focus their attention elsewhere
Small business owners that do-it-all will benefit greatly from a proper FAQ page.
Make Customers or Potential-Customers Happy
The truth is that most customers or potential customers don’t want to call you or email you. Instead, they want to navigate around your site and find the answer to their questions. Take a look at Marvel Sewer and Drain, the company has spent a lot of time writing up the answers to questions that their customers often ask.
You can ask customer service agents what questions they frequently get from customers.
Keep in mind that the FAQ page evolves over time, so it’s perfectly acceptable to add to the page or remove questions.
These questions, when they’re formed properly, will also help increase your SEO efforts. Google loves when they can find an answer to a common question.
Customers also have a better experience by:
- Getting immediate answers to their questions
- Having an easy time navigating your site
- Finding what they’re looking for
FAQ Pages Increase Sales
The FAQ pages that you craft will not only answer questions, but they’ll also build your authority as an expert. When you’re answering a prospective client’s questions, they’ll be more inclined to buy your product or service.
It’s all about meeting the customer’s needs.
And when customers feel important and are able to trust a business, they’ll be more likely to purchase.
FAQ pages can be very long, too.
You should be adding information about your company on an about page, but it may be appropriate to mention other things, too, such as:
- Guarantees
- Warranties
- Common questions
- Who you are (optional)
When you sell products, you may also want to include a link to your FAQ page in the product description as a pro-active way to answer a consumer’s questions.
