In the last few years, stretch and shrink sleeves have captured a considerable portion of the global label market. But what brings about this rise in demand? Well, it can be attributed to their attractive look and versatility. Customization can also be made very easily during the sleeve label manufacturing process, which allows for more flexibility.

There are several types of labels available on the market, such as in-mold labels, roll fed labels, foam labels, etc. The most popular remains the heat shrink sleeve label. In this article, we’re going to describe some of the major advantages of shrink labeling over other methods.

Brand Identity

What distinguishes two companies that provide a similar product is their branding. Market studies reveal that 70 percent of modern consumers shop for familiar products and services. Companies like Flexo Impressions create sleeves that deliver cost-friendly, decorative labeling that cover odd shaped containers. In the process, otherwise dull colored containers are hidden and you can let your imagination run wild with the labeling.

Standard adhesive labels are unable to cover the product contours as well as shrink films labels do. The rise in popularity of sleek, curvaceous bottles makes sleeve labels that much more advantageous. And original containers combined with tasteful labeling is a surefire way to differentiate yourself from other products.

With sleeve labels, your product stands out better to consumers as it provides a 360-degree coverage that includes the shoulders and cap. Any extra space remaining from the full body shrink sleeves provides an eye-catching design that gives a larger area for brands to communicate with their customers.

Strong & Flexible

Traditional custom product labels are limited since they cannot fit oddly shaped containers. When using shrink sleeve labels, you can have the label recreated with whichever colors and information you find suitable. The labels can also be printed using transparent shrink film, which has a 40-70-micron film layer. The purpose of the film is to safeguard the product from any damage during shipping.

Sustainable

There are plastic product labels which are environmentally unfriendly due to the plastic covering. New shrink sleeves utilize materials that are biodegradable and environmentally friendly. Alternatively, they can be made from polylactic acid, which is comprised of a corn-based polymer.

There is also special light weight protective shrink film that eliminates the need for extra protection. This reduces the need for packaging materials and allows you to make larger shipments as well.

Practical Advantages

Some companies produce preformed shrink films that fit odd shaped containers. You do not need to get a custom design. All you need to do is attach the film to your container caps so they act as a protective tamper-proof seal and wrap over the rest of the bottle. It can be performed on pharmaceutical drugs or foods and beverages.

Shrink labeling has many advantages that should not be overlooked. So, if you’re still on the fence about which type of labeling you were thinking of using, you should definitely consider giving shrink labels a try.