For many businesses, especially SMEs, they haven’t really gotten fully to grips with taking their business online in a significant way. Sure, their website is up and there might be a barely used Facebook page somewhere hidden away, but they’re lacking a cohesive online strategy or even a clue where to start.

Here are four ways that your business can do better online.

Web Site Redesign

You only need to look at the copyright at the bottom of the web page to get an idea when the company’s website was last updated. How modern does it look? Now compare this home page to that of your nearest competitors in either locality or revenue. How does your site compare to theirs? In most cases, the answer is: poorly.

A company like snapagency.com is there to help. They will discuss your needs with you and determine what type of redesign (or completely new site) is required to put your company and site back on track. If the company needs to show up in local search results within Google, they’ll have people to talk to about that as well.

Online Advertising

It may have slipped your notice, but you’ll probably discover that your competitors are advertising online to attract new customers. Are you? Whether you are using Google AdWords or AdSense, Facebook, Twitter, LinkedIn, media.net, or another advertising network, there are an increasing number of ways to get in front of exactly the right audience to present your service or product offer.

Many advertising networks have demographic data allowing advertisers to promote their ads to just the right audience, making every ad click count. Gone are the days of advertising to the masses when you’re really only hoping to find the few who are interested in what you have to offer, and who need it right now. You’ll also be able to analyze the results of the ad spend too.

Guest Posting on Industry Publications

It’s not only the company site that people interested in that industry look at. They check out several other sites as well. Because of this, it’s a good idea to offer a written guest post where you (or a hired writer) provide a quality article that’s helpful to the reader and links back to your web site. This type of promotion is inexpensive, adds a link to your site, and drives interested readers through to your site to check it out. Don’t rely only on Google for traffic.

Be More Social

If you’re looking to attract a younger audience, you’ll want to engage them on social media channels like Facebook, Pinterest, LinkedIn, and others. Meet the potential customers where they are and engage with them. Publishing interesting stories and helpful snippets is a good way to demonstrate knowledge and provide value outside of your own business website.

Promoting a business online is not as simple as it used to be because there are so many possible avenues to explore. With that said, when applying some focused attention, it’s not difficult to improve upon an existing approach that isn’t delivering results.