Corporate profits are an all-time high across the globe. This has effectively made the business landscape more competitive than ever before. The rise of social media, advertising platforms, analytics tools, and other digital technologies has created an aggressive and cutthroat environment. There is no shortage of competition.
It is not enough to fill vital roles in any organization with mediocre candidates. To really compete these days, companies need to hire top-notch, dedicated talent. Employees need to be superstars in their roles so that they can effectively contribute to a company’s dominance within its niche.
Unfortunately, many companies still cling to outdated training procedures and educational methods like a scared relic from a forgotten time. These are the types of antiquated mindsets and mechanisms that create mediocre performance from both brands and employees. With the endless options that the digital world provides, mediocrity will ultimately result in irrelevance and failure.
When a business opts to revamp their training and education programs, they are investing in the wellbeing of the company itself. When it comes to developing a highly-trained, uber-productive, and objectively successful workforce, there are few better options than webinars.
Using webinars to hire employees or train them with tools like ClickMeeting enables companies to reap a variety of benefits directly from technology. Many of the platform’s features, such as presentation tools, screen sharing options, customized invitations, collaborative whiteboard elements, webinar recording options, and in-depth analytics allows businesses to create preeminent employees who can push the organization to the next level of success.
If you don’t believe that webinars can achieve this goal, check out these 4 perks to implementing a webinar training service for your staff.
More Hands-On Experience
For companies to hold large scale training events, there is a significant loss of time and potential productivity for those who are organizing and attending the session; this is especially true for brands that leverage remote workers.
Organizers can spend countless hours assembling lesson plans, finding suitable venues, sending communications to attendees, and outfitting the venue with the appropriate refreshments, work-related materials, and other training necessities.
For the attendees, time is lost in traveling to these events and frequent training breaks.
Through the use of webinar platforms, however, many of these unnecessary tasks can be eliminated by setting up the time and date for the events within the platform and sending out customized invitations.
Since presenters and attendees will not have to worry about travel time, you will be able to get these folks into their prospective roles faster, which allows them to gain more valuable hands-on experience.
Furthermore, some trainees might not be too thrilled at the prospect of having to travel to a training seminar. Since this can be done remotely through webinars, it is likely to increase their satisfaction. And, as we all know, happier employees are more productive.
Receive More Engagement
Through the use of webinars, companies can achieve increased training engagement rates among attendees.
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Virtual environments allow for a heightened level of comfort for attendees, allowing them to more actively engage with the presenters and information.
This is particularly true for people who are somewhat shy. These folks might be the most productive person in their department, but a lack of confidence could prevent them from asking question to gain a deeper understanding of the materials.
Additionally, features like polls, surveys, Q&A sessions, and potential “meeting modes” (depending on your webinar provider) foster engagement in a more pleasant way that is still comparable to real-life interactions.
Boost Comprehension
Alongside engagement, the use of webinars over in-person training sessions helps to increase comprehension rates among attendees.
The visual nature of webinars lends credence to this statement. In a 2017 study from Prysm, a digital workplace platform provider, it was uncovered that people are more capable of retaining information when it is paired with visuals; after three days, people were able to recall 65% of the image-paired information. Compare that to audio-only data where 10% was retained after a three day period.
Furthermore, webinars create an ideal environment for gamified elements.
The notion of employees playing games might be a peculiar one to some, but when you consider the research put forth by the University of Denver Business School, it clarifies the confusion.
When compared with more conventional methods, it was revealed that gamified learning elements resulted in:
- 11% higher factual knowledge
- 14% higher skill-based knowledge
- 9% higher retention rate
The bottom line here is that natural components of webinars, or those than can be easily integrated, lead to increased comprehension and retention, effectively creating more capable employees.
A Library of Skills
One of the most compelling features of webinars is the ability to record presentations.
Using this feature, employers can create a comprehensive database of learning modules for employees to benefit from.
If staff might find themselves interested in moving to a different department, contributing to different roles, or just becoming more competent in their own job, they can be directed to leverage a company’s pre-recorded webinars that provide a complete overview of the skillset and requirements for successful transitions.
This is also a fantastic way to keeping employees up to date on any changes in policies, procedures, and protocols. Instead of sending out a lengthy email that people will reluctantly read or completely ignore, provide them with a compelling video to watch as an alternative.
This is by no means an all-inclusive list of the benefits webinar adoption provides. But as you can see, this method empowers businesses to create more proficient, skilled, and engaged employees, which in turn can manifest measurable successes.
