No matter where we come from or what we do, most of us are taught the same thing as children – sharing is valuable. It is a message that is repeated throughout our education. Share toys. Share tools. Share ideas. The implication is that two (or many) minds are better than one and that collaboration is the secret to success.
The funny thing is that, although this message continues to be reinforced in US workplaces – in the form of teamwork skills – traditional offices are not built to support it. They are formalised environments, with individual workstations and dividing lines. Collaboration here is something to be switched on and off when instructed, rather than an integral, seamless asset.
Fortunately, virtual offices are already changing this, with communal workspaces and open plan designs, which encourage cohesion and shared enterprise. Keep reading to find out why they are proven to help businesses flourish.
Compelling Marketing
If you are looking for a way to grow your business in the States, it is worth considering a shared workspace. Click here to browse the services on offer from a typical provider. According to recent studies, having the freedom to connect and share ideas in a creative space has a direct impact on the quality of marketing.
Regular interactions among staff teams and with fellow entrepreneurs is a great way to open up lines of communication and learn about the quirks of the market. It is too often assumed that competition has to mean isolation, but this is not the case. Getting to know rivals is just another way to learn about your industry and what its consumers really want.
A Broader Skillset
If you call New York, Chicago, Miami or any of the other major US cities home, you should know that virtual office solutions provide access to the most prestigious addresses. They also put tenants into contact with a diverse array of professionals. These facilities are used by artists, architects, product designers, app developers, journalists, and more.
If you want to learn something new, there is no better place to start. You can even make the transition from informal to conscious collaboration by offering skill exchanges. It is very simple – you help a fellow user with your skills and vice versa. So, a good example is website design. Not all startup teams have internal staff for this, and most would appreciate the informal advice.
Access to Consumers
You should not restrict your cooperative efforts to the four walls of a virtual office. US consumers can often be picky when it comes to new products, but they love to feel involved. Setting up camp in a central location, close to your target audience, is a smart strategy. It makes marketing events simpler, and it puts you right at the heart of the action.
Don’t forget that human beings are social creatures. They like being asked for their opinions and made to feel important. Giveaway events, feedback panels, and surveys (especially with small rewards) are all effective ways to drum up interest. It is important to be in the right location so that consumers always want to take that second look.
Why Flexible Office Solutions Make Collaboration Easy
For entrepreneurs who are trying to infiltrate the US market, real dedication is required. In many ways, it is one of the easiest countries to succeed in, but there are obstacles too. The American consumer has a million different identities, so the best way to learn is to get up close. Immerse yourself in the culture by placing your company in a central location, networking with key industry figures, and acquiring high-quality corporate assets.
