Is your business website producing the results you want? You may be losing website visitors, business leads and potential shoppers and customers simply because you haven’t taken some simple actions. Below are five of the main factors every business website owner should consider.
SEO
Search Engine Optimization has the potential to send huge numbers of website visitors and shoppers to a business website for many years to come. However, if you don’t do the groundwork when your website is being developed, it becomes much more difficult for search engines like Google, Yahoo! and Bing to find your website.
One more thing: You should consider focusing on local SEO. Although your website can be accessed from anywhere in the world, it’s obvious that you should target a certain local market to enjoy any benefits offered by local SEO. If you decide to hire a SEO specialist, you should also consider to partner with a local SEO company for optimized suggestions. For example, if you are a Phoenix-based Taekwondo trainer promoting your service via your site, you may want to partner with Phoenix SEO company or consultant and find out how they can help you.
Website Design
A modern website has to be responsive and look professional. It should be easy to navigate through your website. A clean design is always advisable so that your website visitors find it easy to read and consume the information you publish online. Images should be relevant to the text or message you are trying to convey. If you do this, website visitors will be less confused and more of them will take the actions you want them to take while they are on your website.
Paid Internet Traffic
Paid online advertising is a much quicker way to send website visitors and shoppers to a website. Almost every search engine and social media website have some kind of paid adverting feature. For example, Google AdWords is the leading paid search platform and Facebook Ads is the most popular paid social media platform.
Social Media
You don’t have to spend money on social media ads all of the time to attract new people to your website. Integrating your website with the most popular social media websites can result in a lot of free internet traffic. You should make it as easy as possible to share your website content on social media websites and also build up a following on these websites, so that you can notify them about your latest activity.
Sales Funnel
Sending people to your website is all well and good, but once they get to your website you have to convince them to take the actions you require. In some cases, you may want them to buy a product and in other situations you may require them to join a subscriber list. Either way, you need to have the proper landing pages and sales funnel in place. Once you do this, your business website has a much greater chance of converting your website visitors into leads, subscribers or paying customers.
A business website has the potential to be an organization’s most important online asset. Unfortunately, many websites are neglected and don’t function to their full potential. The factors above should all be seriously considered, so that you can develop a website that generates leads, shoppers, subscribers and satisfied customers for many years to come.
