Depending on the industry, small businesses usually depend on logistics and shipping services at some point. While some choose to facilitate those functions internally, others might consider outsourcing the work. When juggling between the two alternatives, it is helpful to consider a few key points.

Any small business owner knows today’s market is extremely competitive, and many small businesses continually battle large businesses to try and stay afloat. Mistakes can be very costly and drive consumers away from a “mom-and-pop” operation to a big business they know will deliver products and results they need. If a business is too small to employ accurate and timely shipping services, it might be better to outsource the work.

Think of this: if a customer’s package is late, damaged, or lost, their next purchase could very well be from a competitor. Most consumers like to have shipping options so they can choose one that fits their budget and schedule. If shipping costs are too expensive or tracking numbers aren’t provided, they may order from elsewhere.

One of the first steps when making a decision on shipping services is to identify consumer needs. The needs of the company also are extremely important. Are the products fragile, oddly shaped, or in need of specific shipping instructions?

With information so easily accessible, it is easy to do price comparisons and look at reviews online. How do other people rate the company? One method is to look for previous or current clients, contact one, and see what they have to say.

Look for shipping companies that use automation systems. Because automation systems can operate much faster and move more products at a greater accuracy than manual systems, companies that house them tend to be dependable and sometimes have lower prices as a result. The USPS has automation mail and offers lower postage prices for it.

Overall, an important package delivery could mean success or failure for a company. If a small business decides to outsource work to a shipping company, that company should be affordable, promise order accuracy, and deliver that promise.

About The Guest Author:   Alyssa Zandi works in online marketing and is a contributing writer for viastore, a conveyor system manufacturer.

Shipping Box Photo via Shutterstock