Small businesses are never too small or large, to execute the most vital part of business, face -to- face communication.   Having discussed aspects of communication here before, this aspect of communication involves having company meetings, not department meetings, to hear the company news from the owner/operator.

Company news delivered during robust economic times means the company is busy and bustling making money. The owner/operator of a small business is more than willing to speak and conduct in-house company meetings. However, during weak economic times, the company is a little slower and the worrisome aspect(s) begin to form around the business. The majority of owner/operators tend not to take on the in-house meetings, and/or cancel them in an attempt to encourage others to just do the job.

The issue with that comes in the physical appearance of worry and attitude on the faces of the employees more than cheer during robust times.   Why bring this up?   The worry and attitude will always be determining factors for when a consumer may or may not revisit the small business. Consumers are not expecting all cheers; however, they are expecting certain levels of customer service.

How and what is the best way for an owner/operator of a small business to do for overcoming this morale issue? The owner/operator has a need to talk to the employees.

Leadership Involves Many Aspects

Small businesses are in no way shape or form obligated to tell any other individuals about business finances. However, if the company is going through a rough patch, talk to the employees.   Small business owner/operators have the privilege of being that face-to-face communicator for all aspects of his/her business, and this includes the rough patches.

The gift of communication is not limited to voice mail recordings, social media methods, text messaging, and all of the rest. Communication done face-to-face assists in smoother operations of the business.   There could be a few employees, not into the small business for the long haul, but they are there right now and look to the owner/operator for leadership.

About The Guest Author: Rachel “Breet” Richmond is a freelance writer residing in Richmond, VA. Her experience includes the different aspects of collections. Her interests are in the environment, news items of the day, and researching new/different topics.