How can your business stand out in a competitive industry? It can be hard to grab the attention of your audience when there are a lot of companies working in your market, so what exactly can you do to make yours memorable compared to the rest?

The claims management market is a competitive one. Kamran Mirshahi is the director of Canary Claims, a leading PPI claims company. Founded in 2005, Kamran wanted to create a transparent and fair claims company. The mis-selling of PPI policies resulted in thousands — if not millions — of UK individuals demanding a refund from their bank or lender.…